How to Avoid a Failed Marketing Career

Business Wire, May 7, 2008

Changing Times, Technologies Demand a Diverse Skill Set

PORTLAND, Ore. -- WebTrends, a leading provider of Web analytics and online marketing solutions, today announced the second edition of its Work Smarter webcasts, a series that is designed to help marketing professionals understand the new skills required to be successful today. Building upon the strong response to the first webcast, Kathleen Brush, WebTrends chief marketing officer, will present this webcast on May 29, 2008 at 11 a.m. PDT.

"A marketing career today offers an incredibly rich and rewarding experience, but you have to have the right up-to-date skill mix to avoid delivering products and campaigns that will fail to achieve their objectives," said Brush, a published author and veteran of offline and online marketing. "A successful marketing career requires a mastery of international marketing skills, prodigious skills for building an online presence, command of analytics, proficiencies with marketing technologies, expertise in crafting and reporting on high-return on investment (ROI) integrated online and offline campaigns, and fundamental marketing skills expertise."

The upcoming webcast, titled "A Career in Marketing - Success Requires a Skill Upgrade," provides an informative overview of the full complement of skills required to succeed in marketing in a global, online and offline data-driven world. "We want to help marketers think about incorporating the newest skills for online, international, analytics, and technological innovations into a strong fundamental marketing skill set," said Brush. The webcast will cover:

1. Events, trends, and innovations that have greatly influenced the skills required for today's marketing professional.

2. The newest skills required to succeed in the dynamic environment in which marketers now work.

3. Marketing's essential and timeless skills, such as marketing research and strategy.

4. Combining marketing's timeless and newest skills to maximize campaign ROI and online presence.

To learn more about the seminar or to register, go to

www.webtrends.com/MarketingSkillsWebcast.

Brush has been the senior marketing executive at several leading software companies, including WatchGuard Technologies, Stamps.com, Websense, and Boole and Babbage (now part of BMC). She has published several articles and books on business and marketing strategies, has been a professor of marketing at Golden Gate University, and has a Ph.D. in management and international studies.

To read a copy of Brush's recently published article on this topic, go to www.webtrends.com/MarketingSkillsArticle.

About WebTrends Inc.

WebTrends provides Web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. WebTrends Marketing Lab delivers the industry's most recognized analytics, search engine marketing (SEM), and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including Microsoft, Reuters and Ticketmaster, Orange, Vodaphone, T-Mobile and General Mills have chosen WebTrends business solutions and client services expertise to optimize their marketing initiatives. For more information, visit: www.webtrends.com.

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