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Pioneer Premium BonusView Blu-Ray Disc Players Emulate True Theater Experience

Business Wire, May 7, 2008

New Elite and Pioneer Players Deliver Reference Quality Playback with Enhanced Performance Features

NEW YORK -- Elevating the high definition experience in home theaters, Pioneer Electronics (USA) Inc. today announces the Elite[R] BDP-05FD and Pioneer[R] BDP-51FD BonusView Blu-ray Disc[R] players that exceed the capabilities of current players in the market with support of next generation high resolution audio and video formats that fulfill the emotional experience of high end entertainment. Featuring picture-in-picture interactivity and a redesigned platform that significantly improves overall performance, the new players work in tandem with Pioneer's KURO displays and A/V receivers to provide film enthusiasts the most true-to-life reproduction of HD feature films.

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"Our new Blu-ray Disc players continue to demonstrate Pioneer's unwavering commitment to delivering an immersive seeing and hearing experience for those who want the absolute best in form and function," said Chris Walker, senior manager of marketing and product planning for Blu-ray Disc at Pioneer Electronics (USA) Inc. "In offering a full line of players, we are solidifying Pioneer's reputation as a brand that is continually meeting the needs of consumers who are designing or upgrading their home theaters."

Cinematic Picture Quality

Taking advantage of HDMI[R] 1.3a technology, Pioneer brings film aficionados to the frontier of next generation entertainment with the most cutting edge video processing available. Both players support 12-bit video digital-to-analog converter (DAC) providing exceptional analog video performance. 12-Bit Deep Color is implemented on both models to deliver an unprecedented range of hues and shades resulting in pristine, realistic imagery that was not possible with previous generations. For early technology adopters, both players are a great investment that will continually meet the advancements of HD home entertainment technology.

With Pioneer's 1080p / True 24 frames per second (fps) video output, the two models offer smooth performance of film based Blu-ray Disc movies that greatly reduce image judder. By preserving the feature film scene cadence in which Blu-ray Disc titles are authored and feature films are captured, viewers gain a natural, high quality movie viewing experience just as they would in the theater.

Pioneer has continued to enhance high performance DVD playback in the new players with the inclusion of the proprietary and advanced PureCinema Deinterlacer, which essentially eliminates lines that can negatively affect the viewing experience. DVDs can be scaled to a 1080p resolution for improved picture quality and compatibility with HDTVs.

Pioneer recognizes the vital importance that sound plays in creating an emotional home entertainment experience and for film aficionados who want to gain the full impact of high resolution movie soundtracks.

The new players are two of the industry's first to support all advanced audio formats, with the ability to decode Dolby[R] TrueHD and Dolby Digital Plus, DTS[R] HD* and DTS HD Master* high resolution audio formats, which also enables advanced connectivity that makes compatibility a minimal concern. Consumers will hear the subtle nuances and deep bass in their favorite films to bring an unprecedented listening experience that transcends what was previously thought possible in home theater.

Typically utilized by high end audio manufacturers and professional audio equipment, Pioneer selected the professional quality Wolfson Digital Audio Converters (DACs) in the new players to ensure the highest level audio performance that sound engineers intended audiences to experience.

Robust Build Quality

Pioneer's two BonusView Blu-ray Disc players feature a supreme build construction and attention to detail to ensure unrivaled content performance. The BDP-05FD and BDP-51FD define premium performance with high quality parts, a center loading tray which helps reduce vibration as well as dedicated audio and video boards for smooth operation and uninterrupted playback of discs.

The Elite BDP-05FD features gold-plated connection ports, capacitance touch key buttons and an aluminum front panel that will have audiophiles and videophiles eager to use and display within their high end home theater decor.

Pioneer Home Theater Synergy

Performing in concert with KURO displays and the upcoming Elite A/V receivers (SC-05 or SC-07), the new Blu-ray Disc players complete the home entertainment experience, allowing consumers to immerse themselves in stunning HD content.

Pioneer engineers developed unique performance settings in both players to ensure subtle details, vivid colors and deep shadows are accurately reproduced when shown on KURO displays. When selecting the "Pioneer PDP" in the video adjust mode, the new players will output the appropriate signal to a connected KURO and deliver the best possible image possible for viewers.

In line with the premium movie experience its products provide, Pioneer sought to create jitter-free playback and dynamic sound quality for music CDs. When connected to a new Elite receiver (SC-05 or SC-07) via HDMI, the BDP-05FD enhances CD playback with the proprietary Precision Quartz Lock System (PQLS). This advanced feature synchronizes music data coming from the Blu-ray Disc player to the receiver giving music fanatics a revolutionary high resolution listening experience far exceeding traditional methods.

Business Services Industry

Pioneer Premium BonusView Blu-Ray Disc Players Emulate True Theater Experience

Business Wire, May 7, 2008

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