Research and Markets: New SWOT Analysis Available - Blue Cross and Blue Shield of Massachusetts, Inc

Business Wire, May 7, 2008

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c91116) has announced the addition of Blue Cross and Blue Shield of Massachusetts, Inc. - SWOT Analysis to their offering.

Our Blue Cross and Blue Shield of Massachusetts, Inc. - SWOT Analysis company profile is the essential source for top-level company data and information. The report examines the company's key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Blue Cross and Blue Shield of Massachusetts (BCBSMA), a not-for-profit organization, offers managed care products under preferred provider organization (PPO) plans, health maintenance organization (HMO) plans and point-of-service (POS) plans, as well as traditional indemnity products. The company also partners with other regional Blues to offer plans HMO Blue New England and Blue Choice New England. BCBSMA is headquartered in Boston, Massachusetts and employs about 4,000 people. The company recorded revenues of $2,097.5 million during the fiscal year ended December 2006, an increase of 6.1% over 2005. The operating profit of the company was $106.1 million during fiscal year 2006, a decrease of 23.6% over 2005. The net profit was $157.3 million in fiscal year 2006, an increase of 23.1% over 2005.

Scope of the Report

- Provides all the crucial company information required for business and competitor intelligence needs

- Contains a study of the major internal and external factors affecting the company in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams

- Data is supplemented with details on the company's history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available company statement

Reasons to Purchase

- Support sales activities by understanding your customers' businesses better

- Qualify prospective partners and suppliers

- Keep fully up to date on your competitors' business structure, strategy and prospects

- Obtain the most up to date company information available

This product typically includes the following sections:

- Key Facts

- Company Overview

- Business Description

- Company History

- Key Employees

- Key Employee Biographies

- Company View

- SWOT analysis

- Products & Services Listing

- Products & Services Analysis

For more information visit http://www.researchandmarkets.com/reports/c91116.

Source: Datamonitor