Channel M Names Peter Lee Chief Technology Officer and Chief Strategy Officer

Business Wire, May 7, 2008

Digital Out-of-Home Video Leader Hires Former Disney Executive as First CTO to Build-out Nationwide Content and Advertising Distribution Network

LOS ANGELES -- Channel M, a leading digital out-of-home video company, today announced it has appointed Peter Lee to the role of Chief Technology Officer (CTO) and Chief Strategy Officer (CSO). In these roles, Lee will be providing counsel to all aspects of Channel M's business, with a focus on building out the company's digital distribution network. Lee's experience in numerous C-level positions underlines his outstanding track record for assisting companies in developing their visions and assisting in the realization of those strategies through guidance in finance, legal, operations, human resources and marketing.

"Not only does Peter bring monumental experience in technology and strategic operations, but he also brings with him rich relationships that Channel M is very interested in developing into profitable partnerships," said David Teicher, CEO of Channel M. "As the digital out-of-home video industry continues to heat up, Peter's skills in growing new media ventures will help Channel M continue to scale our operations with the capabilities that new technologies present to us and our clients."

"Channel M's uniquely developed content for its in-store networks is a compelling differentiator that has proven successful at driving sales and engaging consumers," said Lee. "As technology will continue to play a key role in growing and servicing Channel M networks, I am looking forward to applying my experience to helping the company in all areas of its strategic development."

Lee was most recently Vice President, Business Development New Technology, at The Walt Disney Company in the Corporate Strategy, Planning, and Technology Group. His responsibilities included creating new businesses for Disney in digital content consumption/delivery and leading the company's unilateral content protection efforts for all Disney assets worldwide. He has also served as a consultant to Disney and Fox, where

he advised on video-on-demand strategies. Prior to this, Lee was the President/CEO of GeoVideo Networks, a Lucent Technology company, the COO/CTO of MyPotential, a well-being company chaired by Deepak Chopra, CTO/co-founder of Hitplay Media, a targeted ad insertion and streaming media content provider, and the Global Development Executive for broadcast and advertising at IBM.

Lee earned a Master of Science degree from the University of Southern California and a Bachelor of Science from UCLA. In 2005, he won a Technical Emmy Award and has been granted twelve patents, with multiple patents pending in the areas of digital ad insertion, content distribution, and portable media players.

About Channel M

Channel M is the largest provider of content and advertising for out-of-home video in North America. The Company produces award-winning, cutting-edge video content that engages and entertains each demographic specific to its retail and lifestyle venues. The Company's growing network of channels provides marketers the ability to reach a variety of demographics with television advertising, in-store signage, product integration and national promotions. Channel M's network includes 20,000 locations. Currently, Channel M offers marketers access to 7,500 locations with monthly traffic of over 100 million consumers. Investors include Ascend Venture Group, Benedek Investment Group, Intel Capital and Vintage Fund Management. Channel M is headquartered in Los Angeles, CA, with offices in New York and Seattle. For more information, visit www.channelm.com.