Rainbow Broadband Breathes New Life into Soho-Area Businesses by Offering Essential Communication Infrastructure

Business Wire,  May 7, 2008  

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IT Provider Frees Downtown Businesses from Network Limitations that Inhibit Development and Growth

NEW YORK -- Rainbow Broadband, the leading provider of broadband connectivity to the New York business community, is enabling businesses to settle in SoHo, by meeting their Internet demands with WiMAX services. To date, incumbent carriers have denied improvements to the network infrastructure, leaving SoHo-area businesses and landlords without viable bandwidth options.

"Rainbow Broadband's service allows us to rapidly exchange program files and provide our office space with the Internet speed we need to meet our deadlines," said Matthew Johnson, director of operations at WordWorld. "SoHo is an optimal base of operations for WordWorld, the fun, literacy-based preschool series on PBSKids, with learning toys at Target. Both our television production studio and headquarters are benefiting from Rainbow's cable and fiber network, which can handle the bandwidth-intense digital workload in this location."

The majority of the buildings in SoHo are older B & C class buildings. Fiber connections are rarely available because of very high installation cost. Inhibiting SoHo business growth is the need for 5 to 10 Mbps of broadband for day-to-day operations -- the current copper wiring is limited to T1 and DSL speeds.

"Because we work in digital post-production, we are limited to specific locations that meet our technical and Internet needs for our clients in the entertainment and advertising industries," said Pat Gombos, director of IT at Postworks. "Rainbow Broadband allows us to find office space, regardless of the infrastructure, enabling us to send and receive the heavy media files that are crucial to our business."

Rainbow Broadband's network hub, located at 32 Avenue of the Americas, allows them to beam their broadband network to virtually every building in SoHo, the Manhattan neighborhood bordered by Houston, Lafayette, Canal and Varick streets.

"Incumbent providers are not extending their high-speed fiber into NYC locations like SoHo. This poses a definite limitation to businesses including digital film houses, software developers, web enterprises and financial institutions in need of fast Ethernet connections to support their work," said Russ Hamm, president and founder of Rainbow Broadband. "Now, with our network hub in place, businesses in SoHo can access the type of high-speed broadband that is mission critical for day-to-day business."

About Rainbow Broadband Inc

Rainbow Broadband is leading the charge to provide innovative technology and solutions to New York City businesses that require powerful hi-speed broadband without having to rely on the incumbent carriers' infrastructure. Using WiMAX technology, the company has developed a fast and reliable broadband network that can deliver symmetrical bandwidth at speeds up to 100MB/S, via Ethernet, to businesses which previously were limited in access due to location or cost. Rainbow Broadband is a full service organization offering a suite of products and solutions to broadband needs of New York City metropolitan area businesses.

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