Haggin Marketing Launches Bare Necessities Catalog

Business Wire,  May 7, 2008  

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Online Retailer Celebrates 10 Year Anniversary with First Print Catalog

SAN FRANCISCO -- Haggin Marketing, a leading multichannel marketing services agency, today announced the introduction of the premiere print catalog from Bare Necessities, the largest online retailer for brand name intimate apparel. The 32-page, full-color catalog showcases an assortment of top-brand styles and seamlessly integrates with Bare Necessities' Web experience to drive additional transactions both online and to the phone.

"Haggin Marketing was the clear choice to help us create our very special first print catalog," said Dan Sackrowitz, vice president, marketing & business development at Bare Necessities. "The agency certainly earned its reputation for strategic marketing expertise, top creative talent, and production know-how, as those qualities shine through on every page of our catalog. They are a great partner to help us celebrate 10 exciting years of making retail history."

Bare Necessities has several facets in place that are necessary to build a profitable direct business - a memorable brand name with increasing awareness, an easy-to-navigate and shop Website, exceptional customer service, an extensive offering of top-brand products, and a growing housefile of customers to show for it.

Building from these strengths, Haggin Marketing's approach to the catalog launch involved both strategic services and creative components. The agency constructed a segmented contact strategy and circulation plan, supported by a comprehensive analytics framework, and established a creative platform for the catalog that matches and supports Bare Necessities' positioning and brand tenets.

"We have a proven and successful track record partnering with Web merchants to launch their premiere print catalogs," said Jeff Haggin, chief executive officer of Haggin Marketing. "Introducing this catalog is particularly exciting because it brings the Web experience to life and creates a new avenue for Bare Necessities to proactively reach out to shoppers and have them interact with the brand, while stimulating incremental demand both online and offline."

About Bare Necessities

Bare Necessities is the premier Internet specialty retailer for brand name and designer intimate apparel. At its website, www.BareNecessities.com, Bare Necessities sells bras, panties, shapewear, hosiery, lingerie and men's underwear from more than 120 brands, including Calvin Klein, Chantelle, Hugo Boss, La Perla, Nike, Spanx, Wacoal, Wolford and many others. Bare Necessities launched its website in 1998 and, according to the 2007 Internet Retailer Top-500 Guide, is now the 54th largest apparel retail website, and the 250th largest retail website overall.

About Haggin Marketing

Haggin Marketing provides strategic marketing planning, creative production, media and distribution, and analytics services in a multichannel environment for clients including Adidas, American Express, AT&T, Dell, eBay, FTD, Sunglass Hut International, and more. Haggin Marketing offers sophisticated data management and processing services through its business unit, I-Centrix, and advanced, trigger-based direct marketing solutions through Getmembers.com. The company has over 320 employees in offices nationwide. Visit: http://www.hagginmarketing.com/

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