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Howdoya, Inc. Launches the Internet's First How-To Search Engine
Business Wire, May 7, 2008
ANNANDALE, Va. -- Howdoya, Inc., today announced the launch of HowDoYa.com, the Internet's first how-to search engine. HowDoYa.com provides a comprehensive and relevant search experience for people looking to find how-to expertise across all internet content, including the growing number of video and text how-to content websites.
HowDoYa was built from the ground up with answering how-to do just about anything in mind. Users of the search engine are prompted in several ways to refine their initial query, leading to better results. HowDoYa also uses natural language technology and linguistic methods to provide suggestions on how to further refine and investigate results of the initial how-to query.
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"We've built a superior experience for the millions of Web users looking for instructional, how-to information," said David Ian Forbes, CEO of HowDoYa, Inc. "The Web offers a huge quantity of expertise in many forms, and HowDoYa is a powerful filter to sift through and deliver the best results to users."
Advertisers at www.HowDoYa.com can buy words and concepts directly related to how-to queries, not just the keywords included in the search.
Advertisers can also specify the exact definition of the words they want to purchase. For example, the New York City tourism department can buy one meaning of Manhattan, while a bartending school can buy a different definition, with each advertiser's ad only showing only in the right context (visit Manhattan vs. mix a manhattan).
"Internet searchers are most likely to purchase products when they are searching for information on how to do something," continued Forbes, "And never before have advertisers had the opportunity to connect with potential buyers in this context. Advertisers will experience better click through and higher conversion rates as a result of the precise connections between consumer interest, ad relevance and purchase intent."
About HowDoYa.com
Internet users seek help on how to do a specific task nearly 500 million times every month. HowDoYa.com satisfies that demand by providing consumers with an intuitive user interface that is unique in that it guides users towards better, clearer, task-oriented search queries and then delivers superior Web search results, including a list of related terms and categories - such as products, services and reference materials - that are directly relevant to the original search query. For more information, go to www.howdoya.com.
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