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Little Black Dress Wines Updates Award Winning Portfolio

Business Wire, May 8, 2008

Pinot Noir From France Joins Line, Italian Pinot Grigio Follows

Chardonnay Package Gets a Makeover

HOPLAND, Calif. -- Little Black Dress Wines is expanding its award-winning line with the addition of a 2006 Pinot Noir sourced from France, and will introduce Chardonnay in a traditional Burgundy package with the 2007 vintage release. Pinot Grigio, one of the most popular varietals in the Little Black Dress Wines family, will be tested in an Italian-sourced version to help meet rising demand for Pinot Grigio.

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With the addition of Pinot Noir, Little Black Dress Wines current varietals will now include Chardonnay, Pinot Grigio, Syrah Rose, and Merlot. Chardonnay, along with all other varietals, has been offered in a high-shouldered Bordeaux style bottle. Both Chardonnay and Pinot Noir will arrive in more traditional Burgundy style packaging. The wines are line priced nationally at $9.99 suggested retail, with Syrah Rose available in limited markets.

The new Pinot Noir will carry a Vin de Pays d'Oc designation, and the new Chardonnay package will both be introduced in June, 2008.

Little Black Dress Wines were introduced in 2006 and since that time

has been acknowledged with several awards as among the most successful new wine brands. In a partnership with the Clothes Off Our Back Foundation, Little Black Dress Wines has helped raise more than $65,000 through online auctions of celebrity dresses and celebrity-signed bottles of Little Black Dress Wines. For more information about Little Black Dress Wines Celebrity Dress Auction or any of LBD's products, please visit www.littleblackdresswines.com.

Responsible drinking is always in style. [c] 2008 LBD Vineyards Hopland, CA.

Note to Editors: digital images available; samples available for review where legal

Brown-Forman is a diversified producer and marketer of fine quality consumer products, including Jack Daniel's, Southern Comfort, Finlandia Vodka, Casa Herradura, Canadian Mist, Korbel Champagne, Sonoma-Cutrer, Fetzer, Bonterra, Little Black Dress Wines, Virgin Vines, Bolla and Gala Rouge.

Business Services Industry

Little Black Dress Wines Updates Award Winning Portfolio

Business Wire, May 8, 2008

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