New Web 2.0 Ad Platform From Motive Interactive Delights Affiliate Marketers

Business Wire, Nov 11, 2008

SAN DIEGO -- Motive Interactive (www.motiveinteractive.com) announced the launch of Advent 2.0[TM], its Ajax-based proprietary technology platform for building and tracking online performance-based advertising campaigns.

Advent 2.0[TM] is the underlying technology that supports the Motive Network, a recognized leader in Affiliate and CPA based marketing. This new technology platform gives publishers and advertisers an unmatched ability to manage performance-based online advertising campaigns and generate higher ROI. Advent 2.0 represents a cost-effective alternative to antiquated third-party technologies and non-scalable in-house solutions.

In developing Advent 2.0[TM], Motive Interactive targeted two areas critical to Internet advertising: a publisher-centric advertising network and a direct lead generation network. Additionally, Advent 2.0 gives the Motive Network the ability to provide ad serving and impression tracking capabilities that most networks cannot offer. Advent 2.0[TM] was designed to be highly scalable, and adaptable to future enhancements as the online ad industry changes.

Advent 2.0[TM] truly empowers affiliate marketers and publishers. Motive's programmers and designers worked closely with Super-Affiliate beta testers to come up with the most complete and user-friendly technology platform on the market today.

The Advent 2.0[TM] system delivers what publishers and affiliates have demanded for years. Features of the total system include:

* The highest affiliate referral commission in the industry: a 5.5% lifetime payout for recruiting other affiliates to the Motive Network;

* The highest cash rewards programs in the industry: up to a 2% cash reward for reaching very attainable predefined revenue goals;

* Advanced Ajax-based user interface with easy to use filtering and search features for both finding ad campaigns (offers) and sorting through accounting reports/campaign statistics;

* Improved ad-serving features;

* Real-time lead data processing;

* Live server responses;

* Dynamic cookie-based tracking for accurate lead reports;

* CPA, Co-reg, CPS and Revenue Share ad campaigns.

Motive Interactive's new platform has already been embraced by some of the Internet's leading affiliate marketers and advertisers.

"I'm really impressed. The interface is fast loading and easy to use. They have a great selection of offers, lots of which are exclusive to them. Advent contains features other platforms can't touch, like multiple payout support including commission based sales," said Jeremy Schoemaker of Shoemoney.com.

Super Affiliate and veteran online marketer Zac Johnson added, "I also like what's going on over at Motive. They are quickly becoming one of the best networks around O Motive Interactive understands the power and value of referring new affiliates to their network, and they want to be the leader in referral payouts as well!"

In announcing the launch of its new platform, Brendan J. Smith, Motive's CEO, said, "In order for our publisher and advertiser partners to get the best results from their affiliate marketing efforts, they need technology that they can trust and that was designed with their needs in mind. Our new platform is much easier to use than other systems on the market, and is already making an important contribution to our partners' online marketing success. Combining advanced bleeding-edge technology with our second-to-none customer service is what our customers demanded O and what we've delivered."

Brendan added, "When we introduced Advent 1.0[TM] in 2006 it was a competitive product. However, the market is constantly changing and technology development has to anticipate and embrace new market realities and customer needs. That's what Advent 2.0[TM] was designed to accomplish. We encourage publishers and affiliates to test-drive Advent 2.0[TM] today."

Motive Interactive was founded in 2003 by Brendan J. Smith and Colin Johnson. The company continues to build its reputation on advanced technology, customer service, accountability, and quantifiable results in the interactive-marketing and online-advertising industry.

If you are a publisher, advertiser, or an outsourced affiliate program management agency interested in discussing the benefits of working with Motive Interactive, please contact Mike Schwartzberg, Director of Sales, at 858-677-0792 ext. 117, or email Mike at mike@motiveinteractive.com.