Business Services Industry

Local.com® Launches Local Mobile™ Directory Service on Virgin Mobile USA Network

Business Wire, Nov 12, 2008

IRVINE, Calif. -- Local.com Corporation (NASDAQ:LOCM), a leading local directory service and network, and Virgin Mobile USA, a leading national carrier of wireless services with no annual contracts, today announced the launch of Local Mobile[TM] on the Virgin Mobile USA network. Virgin Mobile USA's more than five million customers can now leverage the power of Local Mobile directly from all 3G Virgin Mobile USA handsets.

Local Mobile is an ad-supported local mobile site that provides users with easy access to directory services and search results for local businesses, products and services via their mobile internet service.

"We are pleased that Virgin Mobile USA has integrated Local Mobile into its wireless network catalog," said Bruce Crair, Local.com president and COO. "This partnership allows Virgin Mobile USA customers to easily access relevant local business information from their mobile devices, and is part of Local.com's efforts to expand the reach of our Local Mobile product to consumers nationwide."

"Virgin Mobile USA is happy to offer Local Mobile to our customers as we continue to broaden the depth of local based services and advertising search capabilities. We know this is an area that many of our customers are looking to their wireless carrier to provide, as part of their on-the-go lifestyle," said Yomi Uaboi, product manager, data access for Virgin Mobile USA.

Local.com partnered with Trilibis Mobile, a leading provider of mobile community applications and enabling technologies, to develop and deploy Local Mobile, which is listed in Virgin Mobile USA's mobile web directory.

Local Mobile enables users to access:

* Local business information based on simple "what" and "where" directory search

* Business profile pages, complete with mapping

* Driving directions

* Click-to-call functionality

* Listings sent to a mobile phone or device via SMS

* Results sorted by relevance, distance or name

The Kelsey Group forecasts that U.S. mobile search advertising revenues will grow to $1.4 billion by 2012.

Local Mobile's patent pending local search algorithms provide users with the most relevant search results for local business, products and services. Local.com announced in July 2007 that it was granted U.S. Patent No. 7,200,413 by the U.S. Patent and Trademark Office. This patent covers a method of responding to enhanced directory assistance inquiries using various protocols, including voice-enabled and SMS systems. The method is designed to monetize those local searches.

About Local.com

Local.com (NASDAQ:LOCM) is the largest local search network in the United States. The company uses patented technologies to provide over 19 million consumers each month with the most relevant search results for local businesses, products and services on Local.com and over 700 regional media sites. Businesses can target ready-to-purchase consumers using a variety of advertising products. The company's Local Mobile[TM] provides local search results to mobile phones and wireless devices. To advertise, visit http://corporate.local.com/advertisewithus or call 1-888-857-6722. For more information visit: www.local.com.

About Virgin Mobile USA, Inc.

Virgin Mobile USA, Inc. (NYSE:VM), through its operating company Virgin Mobile USA, L.P., offers more than five million customers control, flexibility and choice through Virgin Mobile's Plans Without Annual Contracts and postpaid offerings through Helio By Virgin Mobile, with national coverage for both powered by the Sprint PCS network.

Virgin Mobile USA is known for its award-winning customer service, was recently rated the best prepaid wireless service for the third year in a row in the Annual PC Magazine Readers' Choice Survey, with 90% of its own customers reporting satisfaction with its service. Virgin Mobile USA allows customers to earn free minutes in exchange for viewing advertising content online through the innovative Sugar Mama program. Virgin Mobile USA's full slate of smart, stylish and affordable handsets are available at approximately 40,000 top retailers nationwide and online at www.virginmobileusa.com, with Top-Up cards available at more than 140,000 locations. Helio's advanced devices like the Ocean and unlimited All-in voice plans can be explored at www.helio.com.

Forward Looking Statements

All statements other than statements of historical fact included in this document regarding our anticipated financial position, business strategy and plans and objectives of our management for future operations, are forward-looking statements. When used in this report, words such as 'anticipate,' 'believe,' 'estimate,' 'plans,' 'expect,' 'intend' and similar expressions, as they relate to Local.com or our management, identify forward-looking statements. Any forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to our management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors, including, but not limited to, our ability to monetize the Local.com domain, incorporate our local-search technologies, market the Local.com domain as a destination for consumers seeking local-search results, grow our business by enhancing our local-search services, successfully expand and implement our outsourced, direct subscription advertising sales efforts, increase the number of businesses that purchase our subscription advertising products, expand our Advertiser and Distribution Networks, expand internationally, integrate and effectively utilize our acquisitions' technologies, develop our products and sales, marketing, finance and administrative functions and successfully integrate our expanded infrastructure, as well as our dependence on major advertisers, competitive factors and pricing pressures, changes in legal and regulatory requirements, and general economic conditions. Any forward-looking statements reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by this paragraph. Unless otherwise stated, all site traffic and usage statistics are from third-party service providers engaged by the company.

 

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