Yieldex Selected as One of Seven Finalists for the Amazon Web Services Start-up Challenge

Business Wire, Nov 12, 2008

World's Leading Ad Inventory Management Solution Nominated for Prestigious Prize

NEW YORK -- Yieldex, which deploys the world's most advanced digital media inventory management platform, announced today that it had been selected as one of seven start-up finalists as part of this year's Amazon Web Services (AWS) Start-up Challenge. The challenge is an annual event hosted by Amazon searching for the next hot start-up that is leveraging AWS to build its infrastructure and business.

"Inventory management is a critical path item for media companies struggling to grow their digital business," said Tom Shields, CEO of Yieldex. "To successfully compete with networks and other publishers, they need advanced tools that enable them to leverage their data, sell smarter and deliver increased value."

Backed by financing from Sequel Venture Partners, First Round Capital and Woodside Fund, Yieldex's patent-pending technology efficiently characterizes and evaluates inventory across all dimensions to accurately forecast capacity and predict available inventory for addressable media. With its technology developed in Boulder, CO, the company recently began introducing it to early adopter customers after more than a year of development. Yieldex technology gives publishers the needed visibility to sell premium inventory at its maximum potential.

"We designed our DynamicIQ engine to be cloud-enabled, so using Amazon Web Services was a natural fit," said Shields. "As the leader in inventory management solutions, we are gratified that Amazon recognized our cutting-edge use of their service, and selected us as a finalist."

About Yieldex

Yieldex, Inc. (www.yieldex.com), the leader in advertising inventory management, forecasting, and yield optimization solutions, provides the digital media industry with visual tools for efficiently managing addressable advertising. Our patent-pending cloud-enabled DynamicIQ[TM] engine powers hyper-target inventory forecasts, campaign scenario planning, and advanced business intelligence, giving executives and operations the transparency and insight needed to maximize inventory yield and revenue. Founded in 2007 by industry veterans from NetGravity and Matchlogic, Yieldex is privately held and has offices in New York, NY and Boulder, CO.