New SKYBRIDGE MARKETING GROUP Sets out to Transform the Industry It Shaped as Archway Marketing Services Consumer Division

Business Wire, Nov 14, 2008

New brand, new website, technology and services give SKYBRIDGE MARKETING GROUP new power to connect its clients to the future

GREENFIELD, Minn. -- Following the divestiture of its trade division, Archway Marketing Services, Consumer Division announced today that it has rebranded and repositioned the company as Skybridge Marketing Group (www.skybridgemg.com).

"We chose the name Skybridge Marketing Group because we have preserved, enhanced and added to our capabilities in a way that truly connects our clients to the future," said Joseph Thomas, President and CEO of Skybridge Marketing Group.

Skybridge Marketing Group is organized into four business segments:

* Skybridge Direct Response Fulfillment

* Skybridge Sweeps & Games

* Skybridge Promotion Fulfillment

* Skybridge Customer Service

The solutions-based structure enables Skybridge Marketing Group experts to work more closely with each client, and to wield new services and technologies more effectively. Among Skybridge Marketing Group's enhanced offerings: myriad system improvements, including web applications, in Direct Response Fulfillment; advanced interactive capabilities in Sweeps & Games; full web capabilities in Promotion Fulfillment, including e-stores, e-promotion, and e-sampling; and a home agent program and new certifications such as PCI compliance in Customer Service.

What hasn't changed? "Our leadership and our ownership," answered Thomas, "along with our 50-year tradition of providing superior service. And our commitment to keeping Skybridge Marketing Group clients and their agencies on the leading edge of marketing and program execution, on the path of sure-footed growth."

About Skybridge Marketing Group:

For more than half a century, Skybridge Marketing Group has provided Fortune 500 companies with effective marketing solutions. Skybridge Marketing Group encompasses four business units including Skybridge Direct Response Fulfillment, Skybridge Sweeps & Games, Skybridge Promotion Fulfillment, and Skybridge Customer Service. Skybridge Marketing Group has operations in six locations in the United States, Mexico and Canada.

Visit www.skybridgemg.com for more information.