Endeca Customer Borders Wins 2008 RIS News Fusion Award

Business Wire, Nov 17, 2008

Retailer's Web and in-store advancements earn recognition for Cross-Channel Innovation

CAMBRIDGE, Mass. -- Endeca Technologies, Inc., a search and information access software company, announced today that its customer Borders Group, was named one of the leading cross-channel retailers of 2008 by RIS News. The global retailer received the honor for "Cross-Channel Innovation," in the 5th annual RIS Fusion Awards for their Web site that launched in May of this year. The awards were presented at the 2008 Cross-Channel Executive Summit. Endeca-powered capabilities - search, navigation and merchandising - are key components of Borders' new, integrated, cross-channel customer experience, which combines the assets of the retailer's new online channel and the benefits of its in-store experience.

Over the past few years, industry publications such as RIS News have been increasingly focused on cross-channel technology to align operational functionality and deliver a consistent and unique customer experience. This year's recognition of Borders was based on the company's successful initiatives to create a new Web presence, in conjunction with in-store technology deployments. Both focus on bringing the renowned in-store experience to the Web and integrated online programs, to in-store innovation. It was the second consecutive RIS Fusion award for Borders, with Endeca shortlisted as a key technology partner in both.

One of the more visible user experience innovations on the new Borders.com is the Magic Shelf([TM]). A feature specifically designed to bring the bookstore experience to life online, it was created using rich Internet capabilities from Endeca partner Allurent and creates completely new ways to explore books, CDs and movies by querying the Endeca engine.

"By collaborating with industry leaders such as Borders and many of its technology partners, Endeca can continually fuse this collective experience into new product innovation and deployment best practices," said Jesse Goldman, global lead, retail, at Endeca, "The Borders team exemplifies the ideal partner, one that aspires to push the user experience in completely new directions while always focusing on new opportunities for competitive differentiation."

Endeca's Online Retail solution:

Endeca's Online Retail solution delivers the most profitable sales possible through a comprehensive set of integrated capabilities, best practices and management tools. Battle tested in more than 200 leading retailers in North America, Europe and Australia, proven on more than 400 e-commerce stores, and trusted by more than 40 of the top 100 online retailers, it is the premier commerce search, Guided Navigation[R], and merchandising solution on the market. This unparalleled experience yields continuous collaborative innovation and unique approaches to social commerce, closed loop analytics, rich internet applications, and personalization, ensuring a scalable, state-of-the-art shopping experience. Innovative clients like Barnes & Noble, Boots, Borders Group, Cabela's, Circuit City, Crate & Barrel, eBags, The Home Depot, Office Depot, NewEgg, Nike, Tesco and Walmart.com, rely on Endeca to increase conversions, maximize margins, boost average order value and create a differentiated multi-channel customer experience.

About Borders Group, Inc.

Headquartered in Ann Arbor, Mich., Borders Group, Inc. (NYSE: BGP) is a leading retailer of books, music and movies with more than 28,000 employees. Through its subsidiaries, the company operates more than 1,100 stores worldwide primarily under the Borders([R]) and Waldenbooks([R]) brand names and recently launched Borders.com for online shopping. For more information, visit www.borders.com/aboutus.> About Endeca

Endeca's innovative information access software helps people explore, analyze, and understand complex information, guiding them to unexpected insights and better decisions. The Endeca Information Access Platform, built around a new class of access-optimized database, powers applications that combine the ease of searching and browsing with the analytical power of business intelligence. More than 500 leading global organizations including ABN AMRO, Boeing, Cox Newspapers, the (US) Defense Intelligence Agency, Dell, Ford Motor Company, Hyatt, IBM, John Deere, the Library of Congress, Texas Instruments, and Walmart.com rely on Endeca to power business-critical applications that increase revenue, reduce costs, and streamline operations.

Headquartered in Cambridge, Mass., Endeca has operations in North America, Europe, and Asia. For more information: endeca.com or info@endeca.com.

Endeca and Guided Navigation are registered trademarks of Endeca Technologies, Inc. All other product and service names mentioned herein are or may be registered trademarks or trademarks of their respective companies or organizations.