Sephora goes live with RedPrairie Warehouse Management System in Utah distribution center

Business Wire, Nov 18, 2008

Global beauty retail chain Sephora will direct over 160,000 order lines daily to 115 stores; arrange shipment to online customers in 2009 with warehouse management system

MILWAUKEE -- RedPrairie Corporation, a world leading consumer driven optimization company, announced today its Warehouse Management (WMS) solution is running in cosmetics retailer Sephora's new Salt Lake City distribution center. The warehouse management system will support the global company's multichannel business, directing shipments to both retail outlets, as well as customers purchasing on Sephora.com by mid-2009.

Sephora is a leading global beauty product chain, with more than 515 stores in 14 countries worldwide - 227 located in the United States. The company chose to partner with RedPrairie for its software's advanced service-oriented architecture (SOA), proven experience in high-transaction environments, and industry-leading Workforce Management application.

RedPrairie also supports the company's Maryland distribution center, servicing 115 stores. The two distribution centers together will service 100% of Sephora's North American output.

"When we first selected Warehouse Management (WMS), we were looking for a supply chain partner who could support both retail and direct-to-consumer operations in a single facility," says Janet Hanson, Sephora's CIO. "The two shipping processes are very different, so the warehouse management application had to be very adaptable, and flexible. RedPrairie had the retail expertise we were looking for, with a warehouse management product we could deploy on our own technology platform."

"I'm very excited to see the Warehouse Management (WMS) solution in a multi-channel distribution environment with such a highly regarded global retailer," says Mike Mayoras, RedPrairie CEO. "We've had a great deal of experience in handling a high volume of product with Warehouse Management, and it's great to be able to apply the system's flexibility to those kinds of situations."

ABOUT SEPHORA

Sephora, the beauty authority, revolutionized the global beauty industry with its unique retail concept rooted in a powerful combination of unparalleled brand and product assortment, distinctive store design and the beauty expertise of its sales consultants. Sephora offers clients a choice of more than 200 classic and emerging beauty brands across a broad range of product categories including skincare, makeup, fragrance, bath & body, hair care, smile care and tools, as well as the company's own private label. Sephora was founded in France in 1969 and acquired by Paris-based LVMH Mo[R]t Hennessy Louis Vuitton, the world's leading luxury products group, in 1997. Now, celebrating their 10th Anniversary in 2008, Sephora America operates more than 220 stores in the United States and Canada, and the world's top beauty website, Sephora.com. Sephora Europe has more than 500 stores within 14 countries and has established 30 locations in China. Thanks to Sephora's recent partnerships with HSN, a global multi-channel retailing giant, and JCPenney, one of America's largest department stores, the beauty authority is now accessible to more clients than ever before.

ABOUT REDPRAIRIE CORPORATION

RedPrairie is a world leading consumer driven optimization company. Built on an advanced Service Oriented Architecture (SOA) developed over the past 15 years, the RedPrairie integrated suite of solutions offers on-demand capabilities to over 32,000 sites worldwide for many of the world's largest companies.

RedPrairie's E2e[TM] solutions synchronize people and products throughout the customer buying cycle to ensure goods reach the right place at the right time. At the point of sale, this means consumers have access to desired products and that the store is staffed with the right people to help them make their purchases. In the production cycle, it means suppliers and manufacturers time and synchronize shipments and production based on demand signals from the retailer. And in the back room of the store, it means having the least amount of inventory, solving the "last yard" problem of the retail supply chain.

With 20 global service sites and standard service methods that have been validated over the last 30 years, RedPrairie provides unparalleled service and support. For additional information, call 1.877.733.7724, or access www.RedPrairie.com.

RedPrairie is a registered trademark of RedPrairie Corporation.

E2e is a trademark of RedPrairie Corporation.

(c) 2008 RedPrairie Corporation. All Rights Reserved.

Other product and service names mentioned herein are the trademarks of their respective owners.

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