Learn about the World Consumer Batteries Market

Business Wire, Nov 20, 2008

Table 9: Consumer Batteries Ranked by Power Density- Lithium, Nickel Metal Hydride Nickel Cadmium, Zinc Air, Lead Acid, Sodium Nickel Chloride, Sodium Sulphur and Zinc Bromine (includes corresponding Graph/Chart) II-45 Waste from Secondary Batteries II-45

Table 10: Toxic Content in Secondary Batteries II-46 Initiatives II-46 Ni-Cd and Ni-MH Batteries Market - What Next? II-46 Li-Ion and Li-Ion Polymer are Here, Nickel Beware II-47 What is Expected From Secondary Batteries? II-47 More Run Time, Less Energy Drainage II-47 Higher Capacity for Lesser Price II-47 Elimination of Memory Effect II-47 Increased Stand-by or Talk Time II-47 Miniature Battery and Cell Packs II-48 What is 'Memory Effect'? II-48 Self-Discharge Rates for Storage Batteries II-48

6. Raw Materials - An Overview II-49 Nickel II-49 Application Areas II-49 Nickel Metal Hydride Cells II-52 Advantages of Nickel-Metal Hydride Cells II-52 Cadmium II-52 Physical Properties II-53 Key Applications II-53 Nickel-Cadmium Batteries II-53 Cadmium Pigments II-53 Cadmium Coatings II-54 Cadmium Stabilizers II-54 Alloys and Other Uses II-54 Toxicity Issues II-54 How Does Cadmium Get Into the Body? II-54 How Does Cadmium Affect Health? II-54

Table 11: Sources of Human Exposure to Cadmium: Percentage of Exposure by Source - Phosphate Fertilizers, Fossil Fuel Combustion, Iron and Steel, Natural, Non- Ferrous, Cement, Cadmium Applications, and Incineration (includes corresponding Graph/Chart) II-55 Cadmium Exposure: Effects on Human Health II-55 Metal Fume Fever II-55 Acute Respiratory Effects II-55 Gastrointestinal Effects II-55 Chronic Respiratory Effects II-56 Chronic Obstructive Lung Disease (Emphysema and Chronic Bronchitis) II-56 Pulmonary Fibrosis II-56 Olfactory Impairment II-56 Kidney Effects II-56 Tubular Proteinuria II-56 Glomerular Dysfunction II-56 Chronic Renal Failure II-56 Kidney Stones II-57 Skeletal Effects II-57 Osteomalacia II-57 Osteoporosis II-57 Cancer II-57 Pulmonary Cancer II-57 Prostatic Cancer II-57 Other Cancers II-57 Other Effects II-57 Lithium II-58 Product Profile II-58 Lithium at a Glance II-59 Lithium: End-Use Markets II-59

7. Distribution Dynamics II-62 Effective Distribution Network - Key to Market Penetration... II-62 Profile of the US Consumer II-62 Households With Children Emerge as the Largest Customer Group... II-62 Consumer Profile Favors Mass Market Retailers... II-62 Point-of-Sale (POS) Promotion - Vital to Attract Consumers... II-62 Helping the Consumer Along... II-62 Factors Impacting Battery Purchase... II-63 Suppliers Support Retailers' Promotion Efforts... II-63 Holiday Season Drives Battery Sales ... II-63 Decisive Shift from Zinc to High Performance Alkaline Batteries... II-63 US Witnesses a Shift in Distribution... II-63 Discount Stores Have More Room... II-63 Drug Chains II-63 Innovative Battery Positioning by Retailers... II-63 Batteries - Obviously an Impulse Purchase Item... II-64 Batteries Offer Increased Profitability to Drug Retailers II-64 Batteries Shifted from Convenience Category to Routine or Destination Category... II-64 Shift in Drug Chain Sales... II-64 Drug Stores Seek to Adopt New Methods to Sell More Batteries II-64 Regular Promotions - Key to Increase in Sales II-64 Batteries for High-Drain Devices Need Special Attention... II-65 Attracting Consumers With Displays... II-65 New Ways Required to Facilitate Battery Purchase... II-65 Alkaline Launch Stir up the Market... II-65 Rechargeables Have a Bright Future... II-65 New Batteries Power Sales Growth... II-66 Health and Photo Present a Robust Picture for Drug Chains... II-66 Supermarkets II-66 Batteries - An Important Product Segment for all Merchandising Outlets... II-66 Batteries are Ideal for Supermarkets... II-66 Supermarkets Seek to Reverse the Trend in Non-food Sales... II-67 Consumer Behavior Confuses Suppliers... II-67 Variety is Not Necessarily Desirable in Case of Batteries... II-67 Seasonal Sales Spell Success for Supermarkets... II-67 Recent Studies In the Consumer Battery Market - A Review II-68 Discount Stores - Inspiring Incremental Impulse Sales II-68 Multiple Selling Points are Important... II-68