U.S. Bank and Planet Hollywood Introduce Planet Hollywood Rewards Visa Platinum Card

Business Wire, Nov 25, 2008

MINNEAPOLIS & ORLANDO -- U.S. Bank and Planet Hollywood International, Inc. have launched the Planet Hollywood Rewards Visa Platinum Card.

Simply by making everyday purchases with the Planet Hollywood Rewards Visa Platinum Card, cardmembers earn points that are redeemed automatically for $25 Planet Hollywood rewards certificates--valid toward lodging, dining, merchandise, entertainment and more. Five points are earned for every net $1 spent in purchases at Planet Hollywood Resort & Casino Las Vegas, including participating merchants at the resort, and Planet Hollywood restaurants and bars, located in popular U.S. travel destinations. For purchases made everywhere else Visa cards are accepted, cardmembers will earn one point for each net $1 spent.

Other exclusive cardmember benefits include V.I.P. reservations and "jump the line" privileges, allowing cardmembers to make advance reservations and bypass any waiting line to receive first available seating at Planet Hollywood restaurants and bars. Plus, new cardmembers will receive 1,000 bonus points, a free Planet Hollywood t-shirt and a $25 gift card for Buca di Beppo, the newest member to the Planet Hollywood family, after making their first purchase on the card.

The Planet Hollywood Rewards Visa Platinum Card has immediate benefits built into its unique program. Guests and customers that submit their application to a Planet Hollywood associate while visiting at a Planet Hollywood restaurant or bar will also receive valuable coupons during their visit--$10 off merchandise and $10 off food and beverages. Planet Hollywood Resort & Casino guests who submit applications to a Planet Hollywood associate will receive special coupons/certificates valid during their stay for discounted and/or complimentary services at the casino and participating merchants.

"This new rewards card provides an exciting way for people to maximize their experience at Planet Hollywood's world-class restaurants, and resort," said Pat Coll, executive vice president of Retail Payment Solutions at U.S. Bank. "We're pleased to partner with Planet Hollywood to offer this program."

"We are delighted to partner with U.S. Bank on the launch of the Planet Hollywood Rewards Visa Platinum Card," said Robert Earl, founder and chief executive officer of Planet Hollywood International, Inc. "Our customers will benefit from the unique rewards structure and, of course, the more our cardholders visit our locations, the more benefits they will receive so I look forward to welcoming many repeat guests."

Planet Hollywood International, Inc. is the creator and worldwide developer of a consumer brand that capitalizes on the universal appeal of movies, television, sports, music, and other leisure time activities. The company's worldwide operations offer products and services in the restaurant, retail, leisure, and entertainment sectors. For more information visit Planet Hollywood International, Inc. on the web at www.planethollywood.com.

U.S. Bancorp (NYSE:USB), with $247 billion in assets, is the parent company of U.S. Bank, the 6th largest commercial bank in the United States as of June 30, 2008. The company operates 2,556 banking offices and 4,903 ATMs, and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. Visit U.S. Bancorp on the web at www.usbank.com.