Bossa Nova and Everything Nature do Brasil Form Exclusive Acai Supply Partnership

Business Wire, Nov 6, 2008

Partnership combines forces from world's largest supplier of a[?]ai pulp with North America's leading a[?]ai juice consumer brand

LOS ANGELES -- Bossa Nova announces today an exclusive partnership between North America's leading a[?]ai juice consumer brand and the world's largest supplier of a[?]ai pulp.

Everything Nature do Brasil (ENdB) is an industrial-scale superfruit cooperative that combines strategic assets and experience from the world's first and third largest a[?]ai berry processors. ENdB partners are responsible for approximately 40% of the world's a[?]ai output

and represent 40 years of experience in a[?]ai processing, with multiple factories in strategic locations across the Amazon.

This eight-year agreement provides Bossa Nova a long-term, highly scaleable and secure supply chain and an option to acquire controlling interests in a number of key facilities. The arrangement provides ENdB with expansion capital and advanced juice processing know-how that revolutionizes current a[?]ai industry quality standards.

Bossa Nova CEO Alton Johnson said, "The partnership gives Bossa Nova access to the most extensive and reliable a[?]ai supply chain in the Amazon for the freshest processing of fruit across the region. Implementing our patent-pending juice processing on-site, we're uniquely able to produce juice with same-day processing of fresh berries harvested virtually year round, while reducing capital required for seasonal stockpiling."

Everything Nature CEO Carlos Garcia said, "ENdB is a new model of innovation in the global superfruit supply area, using leading commercial processors to support a highly scalable and sustainable model for superfruits in the Amazon. This synergistic union with Bossa Nova creates an unequivocal global leadership position for a[?]ai that will shape the marketplace in Brazil and the US for years to come."

Everything Nature do Brasil partners currently manufacture multiple well known Brazilian a[?]ai pulp brands as well as private labels. ENdB is a subsidiary of Everything Nature, a holding company based in Florida and founded by Brazilian native Carlos Garcia.

Bossa Nova is an independent beverage company committed to defining the superfruit category by exploring, researching and delivering nature's most potent superfruits. The company debuted its antioxidant-rich a[?]ai juice in the North American market in 2005. Since then, it has led the a[?]ai beverage category by market share, dollars, units, and distribution in natural and conventional retail channels.

As measured by Spins, Bossa Nova beverage sales are 235% higher than the next largest a[?]ai brand in the natural foods channel in the US1 and 284% higher than the next largest a[?]ai brand in the conventional foods channel (2007).2

The company has a distribution agreement with the Coca-Cola Company via America's largest refrigerated juice company, Odwalla. Bossa Nova has also established a number of scientific and industrial benchmarks for a[?]ai through research in partnership with leading university-based scientists, including Dr. Stephen Talcott.

1 52 week period ending 8/9/08

2 Beverage Marketing Corporation: Superpremium Juice in the U.S. (July 2008)