ATG Empowers Homes.com and AgentAdvantage subscribers to turn online visitors into voice calls

Business Wire, Nov 6, 2008

Leading real estate companies use eStara Click to Call to connect agents with prospective buyers and sellers; Call Tracking enables Homes.com Print subscribers to measure ROI

CAMBRIDGE, Mass. -- ATG (Art Technology Group, Inc., NASDAQ: ARTG), the premier provider of e-commerce software and platform-neutral optimization services, today announced that Homes.com and AgentAdvantage will provide innovative marketing solutions for real estate professionals and instant response tools for home buyers and sellers. The companies have selected eStara Click to Call and eStara Call Tracking to drive sales for its interactive clients and measure lead generation activities. Both services enable Homes.com and AgentAdvantage to provide real estate professionals with a powerful way to instantly connect with prospective buyers and sellers, while tracking their results in real time.

"For more and better leads, real estate pros need to be able respond instantly track the results of all their online marketing activities," said Charles Warnock, Director of Marketing for Homes.com and AgentAdvantage. "We're thrilled to partner with ATG and have the ability to make our subscribers instant response real estate agents. The Click to Call feature is an excellent addition to our AgentAdvantage websites and Homes.com online listings."

According to the California Association of Realtors, 67 percent of Internet homebuyers selected their agent because he or she was the first or most responsive agent to answer their questions. Using Instant Response powered by eStara Click to Call, real estate professionals can respond instantly to questions from visitors browsing their websites or property listings. Simply clicking a button initiates an instant, toll-free voice session to connect online visitors to real estate professionals.

eStara's Click to Call enables buyers and sellers browsing online to get instant answer to their real estate questions. Reporting features provide agents with instant reports to track and evaluate online leads generated through Click to Call. Instant Response buttons powered by eStara can be placed on property listings, display ads, agent websites, emails, and more.

Homes.com print introduces eStara Call Tracking

Homes.com print now offers eStara Call Tracking to directly measure the impact of its print publications. Driven by proven VoIP (Voice over Internet Protocol) infrastructure, eStara Call Tracking services enable Homes.com subscribers to accurately track every inbound telephone response and unify online and offline marketing efforts.

eStara Call Tracking offers much more insight on callers than traditional call measurement tools. Features include dynamic call routing, which ensures local advertisers get local leads by geo-targeting inbound calls.

"Homes.com Print subscribers are using eStara Call Tracking to track performance for themselves and their clients," said Ernie Blood, Homes.com Vice President and General Manager. "Now our subscribers can accurately measure the response to their Homes.com magazine listings."

AgentAdvantage and Homes.com will be exhibiting Click to Call services at the NAR 2008 REALTORS[R] Conference & Expo in Orlando, November 7-10 with Dominion Enterprises real estate businesses Advanced Access, eNeighborhoods and Number1Expert in booth #2841.

"During these tough economic times, particularly felt in the housing sector, realtors are looking to technology for an edge in the market. eStara Click to Call allows real estate agents to quickly engage with online home seekers, capturing their attention at peak interest and turning them into clients via a seamless, cross-channel experience," said Ryan Hoppe, marketing director for ATG's e-Commerce Optimization Services. "At the same time, eStara Call Tracking helps advertisers track the results of their print campaigns. By adopting both of these services, Homes.com and AgentAdvantage offer subscribers a powerful way to create closer, more personal relationships that result in more satisfied, loyal clients for real estate professionals."

eStara Connections - including eStara Click to Call and eStara Call Tracking - are part of ATG's e-Commerce Optimization Services product line, which quickly and dramatically lift online revenue for any Web site. eStara Connections includes additional services that help online media properties drive ad revenue including eStara Save & Send and eStara Form To Phone.

About Dominion Enterprises

Dominion Enterprises, a division of Landmark Communications, is a leading marketing services company serving the automotive, real estate, apartment, recruitment and marine markets. The company operates a variety of businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services. The company has more than 40 market-leading Web sites reaching more than 12.5 million unique monthly visitors, and more than 500 magazines with a weekly circulation of over 5 million. Headquartered in Norfolk, Va., the company has nearly 6,000 employees nationwide and annualized revenue of more than $946 million. For more information, visit http://www.DominionEnterprises.com.