Adrenalina Opens New Location in Tampa's International Plaza

Business Wire, Nov 7, 2008

12,000 Square Foot Store Creates Ultimate Extreme Sports Destination with Leading Brands, Wave Machine, and Juice Bar

MIAMI -- Adrenalina (OTCBB: AENA), a new innovative retail entertainment destination designed for extreme sports enthusiasts, announced today that it has opened a new 12,000 square foot location in Tampa at the International Plaza Mall located at 2223 North West Shore Boulevard, Space #187.

The largest Adrenalina store to date, the new retail space offers the exclusive FlowRider[R] wave machine, as well as twice the apparel/footwear and hard good merchandise as either existing location. New features include a juice bar, serving fresh juices, frozen yogurt and smoothies.

"As we continue with our retail expansion strategy, we are thrilled to bring the Adrenalina experience to the Tampa area," commented President and COO Jeffrey Geller. "In addition to the FlowRider, the larger retail space allows us to add an even greater selection of top brands, such as Billabong, Volcom, Quiksilver, Zoo York, O'Neil, and Ed Hardy, giving the consumer the ultimate extreme sports experience."

Adrenalina will mark the debut of its Tampa store with a Grand Opening Event on Saturday, November 8th, scheduled to run from 2:30pm to 6:30pm. In addition to live music and giveaways, activities at the grand opening will include pro athlete demonstrations of Adrenalina's FlowRider [R] wave machine; extreme sports demos, including skateboarding by Zoo York's Donny Barley and Ron Diely; sandal-making machine by Quiksilver, which allows guests to create a custom pair of shoes, and more.

About Adrenalina

Adrenalina pioneered and branded "The Extreme Store" concept, which showcases top-quality athletic apparel, equipment and accessories in a fun, engaging retail entertainment format. Building on the popularity of the Adrenalina TV program, Adrenalina stores feature the FlowRider[R] wave machines for which it has exclusivity in retail locations. With over one million visitors to the stores per year, Adrenalina locations average 10,000 square feet and carry the best in extreme sports apparel, footwear, equipment and accessories from industry leaders and fashion brands such as Quiksilver, Billabong, Volcom, O'Neil, Reef, Crocs and Ed Hardy. Adrenalina has retail locations in Miami, FL; Orlando, FL; and Tampa, FL; and locations under construction in Denver, CO; Alpharetta, GA; Plano, TX; and Houston, TX. The Company has also secured an additional prime location in the New York Metro market. Adrenalina (AENA) is quoted on the Over The Counter: Bulletin Board. For more information, please visit www.adrenalinastore.com.