Digital River to Lead E-Commerce Webcast Series for the Consumer Electronics Association

Business Wire, Oct 1, 2008

Five-part series focuses on direct-to-consumer e-commerce and e-marketing strategies for consumer electronics manufacturers

MINNEAPOLIS -- Digital River, Inc. (NASDAQ:DRIV), a leading provider of global e-commerce solutions, announced that it is leading an e-commerce webcast series for the Consumer Electronics Association (CEA). The five-part series showcases global online selling and e-marketing approaches tailored for consumer electronics manufacturers that are integrating direct-to-consumer strategies with existing retail, e-tail and resale distribution channels. The weekly webcasts, which will begin on Thursday, Oct. 2nd and run through Thursday, Nov. 13th, are open to CEA member companies.

During the webcasts, e-commerce experts from Digital River will discuss emerging opportunities in global online markets and potential road blocks consumer electronics manufacturers can encounter when selling through direct-to-consumer online channels. Individual webcast sessions include:

* E-Marketing: Moving from Visible to Irresistible;

* Mastering Waste Electrical and Electronic Equipment (WEEE) and Additional Regulatory Compliance Requirements in the U.S. and Europe;

* Seven Can't Miss Tips for Effectively Selling Online in Europe;

* Successfully Tapping into the Asia-Pacific Online Marketplace; and

* The Five Components of Successful Lifecycle Email Marketing.

For more information about these webcasts, visit the CEA Web site at http://ce.org/Events/webcasts.asp. CEA is the preeminent trade association promoting growth in the $173 billion U.S. consumer electronics industry. More than 2,200 companies benefit from CEA membership, which includes legislative advocacy, market research, technical training and education, industry promotion and the fostering of business and strategic relationships.

About Digital River, Inc.

Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software publishers, consumer technology manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company's comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. cities as well as Cologne, Germany; London, England; Shannon, Ireland; Luxembourg, Luxembourg; Stockholm, Sweden; Taipei, Taiwan; Tokyo, Japan; and Shanghai, China. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.

Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.