Melissa Data to Showcase SmartMover Unlimited 48-Month NCOALink® at DMA '08

Business Wire, Oct 13, 2008

Unlimited Real-time Change-of-Address Processing Helps Mailers Comply with New USPS([R]) Move Update Standards

LAS VEGAS -- Melissa Data, (www.melissadata.com), a USPS Full Service Licensee, will debut new SmartMover Unlimited 48-month NCOA(Link) processing at the DMA show. This service will be built right into their MAILERS 4[R] mail preparation software, so direct mailers can seamlessly move update their files online, in real-time, 24/7. The new Move Update standards will take effect November 23, 2008 and include a shortening of the processing window from 185 days to 95 days and the extension of Move Update requirements to include all Standard Mail in addition to First-Class Mail([R]).

Approximately 20% of the population moves every year, resulting in an estimated 8% of all Standard Mail being undeliverable due to incorrect addresses. By using NCOA(Link)to move update a 100,000 piece Standard mailing, a mailer could save over $2,000 in postage, printing and paper costs ($0.21 discounted postage rate a conservative estimate of $0.05 per piece in materials costs). Melissa Data's SmartMover NCOA(Link)48-month processing service is available any way a mailer wants it: SmartMover Real-time Web service, SmartMover batch processing, and new SmartMover unlimited exclusively for MAILERS 4 Professional and Standard subscribers. Because one size doesn't fit all, SmartMover is available across different price tiers to accommodate the needs of both large and small mailers. Additionally, customers can choose the new FlexPay option and spread their SmartMover purchase over 12 easy monthly payments. All SmartMover services update records with the new addresses for individuals, families or businesses who moved in the last 48 months. SmartMover will help mailers realize a significant delivery improvement by reducing the amount of undeliverable or delayed mail, and qualify both Standard and First-Class mailings for USPS automation and presort discounts.

For more information on SmartMover, visit http://www.melissadata.com/software/smartmover-change-of-address- processing.htm

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ABOUT MELISSA DATA

Melissa Data is an active DMA member, as well as a member of the DMA's List & Database Council. For over 23 years, Melissa Data has been a leading provider of data quality solutions with emphasis on U.S., Canadian, and international address and phone verification, and postal software. Free trial software is available by visiting www.MelissaData.com or by calling 1-800-MELISSA (800-635-4772).

Melissa Data is a non-exclusive NCOA(Link) Full Service Provider Licensee of the United States Postal Service([R]). Prices for Melissa Data products and services are not established, controlled, or approved by the USPS([R]). Melissa Data, MAILERS 4 and SmartMover are trademarks of Melissa Data Corp. The following trademarks are owned by the United States Postal Service: First-Class, Standard Mail, USPS, NCOA(Link), USPS and United States Postal Service