GE Brings "The Energy Story Laboratory" to Navy Pier October 18-19

Business Wire, Oct 13, 2008

General Electric (NYSE:GE):

WHAT:

The Energy Story Laboratory presented by GE offers an interactive, educational, Halloween-themed good time for families visiting historic Navy Pier[R] the third weekend of October. It complements the U.S. Environmental Protection Agency's "Change the World, Start with ENERGY STAR[R]" campaign and tour, as well as the 30x50-foot ENERGY STAR Home Exhibit the EPA brings to Navy Pier October 18-19.

The Energy Story Laboratory aims to show kids and their families how taking small steps--using ENERGY STAR-qualified GE Energy Smart[R] CFL light bulbs in a home's five most used light sockets, for example--conserves energy and reduces pollution's impact on the environment, while cutting wasteful spending on energy.

Highlights include:

* a Hollywood green screen--visitors can take home a picture of themselves with ghosts

* a not-too-scary maze with ghosts and goblins visible only to wearers of special 3D eyeglasses (provided)

* trick-or-treat bags kids can use to collect giveaways from various sponsors

GE and all supporting sponsors, including ComEd, the Midwest Energy Efficiency Alliance (MEEA), Veolia Environnement and the Illinois Department of Commerce and Economic Opportunity (DCEO), hope The Energy Story Laboratory motivates family discussions about the good that comes from conserving energy, recycling and pledging to "Change the World, Start with ENERGY STAR" at www.pledgeenergystory.com.

WHEN:

10 a.m. - 5 p.m. on Saturday, October 18, 2008 and 10 a.m. - 5 p.m. on Sunday, October 19, 2008

WHERE:

Gateway Park at Navy Pier in Chicago

WHO:

* Kids of all ages and their families

* Anyone interested in energy conservation and cost savings

VISUALS:

* Kids delighting in the various interactions and activities in The Energy Story Laboratory

* Families checking out the EPA's educational ENERGY STAR Home Exhibit

* Interview GE's nationally featured "Lighting Guy," Chicago's own Brice Cooper (on site both days)

* Potential video supplement to your reporting is downloadable at GE's PledgeEnergyStory.com Video

EDITOR'S NOTE: High-resolution photography available at http://www.geconsumerproducts.com/pressroom/press_releases/lighting /consumer_lighting/energy_story_lab_media_advisory.htm (Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.)

MEDIA CONTACTS:

ALL PRE-EVENT QUERIES -- David Schuellerman, david.schuellerman@ge.com, 216.266.9702 (office)

ON-SITE, EVENT DAYS ONLY -- Lisa McLeer, 216.339.0248 (cell)