TrafficCast CEO Neal Campbell to Present at William Blair & Company Private Equity Conference

Business Wire, Oct 14, 2008

MADISON, Wis. -- TrafficCast International's chief executive officer, Neal Campbell, will present at William Blair & Company's 11th Annual Private Equity Conference October 14 and 15 in Chicago. TrafficCast International (www.trafficcast.com) is the leading provider of digital traffic data and software for predictive traffic information.

"There is a growing demand for real-time location based services on interactive and mobile devices," said Campbell. "We are the leader in traffic data aggregation and analysis, which will drive one of the key content areas for LBS and benefit industries ranging from fleet logistics to navigation to media. Our technology will help transportation efficiency in commercial enterprise as well as alleviate some of the stress and frustration that commuters on congested roadways experience every day."

Campbell was named CEO of TrafficCast in September after sixteen years at Motorola, where he led the company's emergence in location-based services. He will present TrafficCast's near-term capital needs to an audience of the leading private equity and venture investors in the United States. Each year, the William Blair Private Equity Conference selects 40 innovative companies to present to investors from more than 200 private equity firms.

TrafficCast is pursuing Series B Round funding after successfully raising nearly $3.5 million in equity through Series A Round in 2007.

About TrafficCast International, Inc.

TrafficCast International, Inc., is the leading provider of digital traffic data, with patented software and predictive models to produce route-specific real-time traffic information and travel time forecasts for traditional and emerging traffic information markets. Privately-held, TrafficCast International is a subsidiary of TrafficCast Inc, and is backed by angel and venture capital investors. The company is based in Madison, Wisconsin and has a branch office in Shanghai. For more information, visit www.trafficcast.com.