Quattro Wireless and Ford 'Flex' Mobile Power

Business Wire, Oct 14, 2008

Ford Motor Co. Unveils Mobile Initiatives With Quattro Wireless; Lincoln MKS Ads and Ford Flex Mobile Site

WALTHAM, Mass. -- Quattro Wireless (www.quattrowireless.com), North America's best performing mobile advertising network, continues momentum for its premier mobile advertising network with today's announcement of creating a brand preserved destination for and delivering mobile media investments for the Ford Motor Company's two newest auto brands - the 2009 Ford Flex and Lincoln MKS, respectively.

Quattro Wireless brings Ford's mobile power full-circle with a 'decked out' mobile site complete with informative and interactive features showcasing Quattro's dynamic content delivery platform. Similar to the real life Ford Flex, with its distinctive design and class-leading technologies, the Ford Flex mobile site complements many of the innovative aspects of the vehicle by providing Smartphone users a sophisticated, sleek interface with the following features: photo gallery, videos, wallpaper and ringtone downloads, dealer locator, alerts sign-up, and send to a friend. To capture the Ford Flex experience, visit the mobile site at flex.qwapi.com.

"Ford recognizes the criticality of real-time and accessible information in the automotive selection process," said Steven Rosenblatt, vice president of Ad Sales for Quattro Wireless. "By pairing their mobile investments with the premier brands of Quattro's publisher network, they can realize that positioning to reach highly targeted and engaged consumers."

"We have recognized, as a media agency, that mobile advertising has a very efficient CPC when compared to digital media and a CPM base that is less costly than most traditional forms of ad placement," said Brian Bos, SVP, Convergence Director at MindShare - Team Detroit. "With the number of mobile web users increasing daily, we believe that the mobile phone is poised to become the largest global one-to-one consumer marketing medium ever invented. The agency, and our client, Ford Motor Company, understand the importance of developing an engaging mobile experience, like that of the Ford Flex site created by Quattro, as well as partnering with Quattro's premier brands to reach an incredibly targeted audience through this medium."

"Ford continues to be a leader in utilizing emerging mediums, like mobile advertising, to communicate and connect with our consumers," said Usha Raghavachari, Ford Crossover Marketing Communications Manager. "We are extremely pleased with the work Quattro Wireless has done to help enable the launch initiatives of our new Ford Flex crossover vehicle and look forward to consumers' reaction to this highly visual and engaging mobile experience."

Quattro is also working with other automakers to help bring their products and promotions to the mobile phone, including Jaguar, Land Rover, General Motors and Toyota.

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 229,000 employees and about 90 plants worldwide, the company's core and affiliated automotive brands include Ford, Lincoln, Mercury, Volvo and Mazda. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com

About Team Detroit

Team Detroit brings together five of WPP's largest marketing and communications agencies in one central location, including: JWT, Y&R, Wunderman, Ogilvy & Mather and Group M. Implemented in January 2007, WPP restructured its service offerings to offer best-in-class talent and more effective marketing partnerships to its client base in Detroit. Team Detroit's client roster includes Bosch, Compuware, Dollar General, DuPont Automotive, Ford Motor Company, Oakwood Healthcare System, Shell, United Way of Southeast Michigan and White Castle. Located in Dearborn, Michigan, Team Detroit employs 1,400 people. Visit www.teamdetroit.com for more details.

About Quattro Wireless

Quattro Wireless is North America's best performing mobile advertising network, specializing in taking wired assets to the wireless world. With the industry's only pre- and post-click technology platform, Quattro provides category leading Publishers and Premium branded advertisers with a turnkey solution to extend their internet offering to the mobile web. Publishers leverage Quattro's proprietary mobilization technology and interactive feature set to launch dynamic, ad supported mobile web versions of their wired web sites. Advertisers partner with Quattro to design, develop and serve targeted and interactive campaigns to the highly engaged Quattro Network audience. Quattro Wireless was founded in 2006 by proven mobile pioneers and is headquartered in Waltham, Mass. For more information, please visit http://www.quattrowireless.com.