Tata Sky Chooses Bitstream Panorama Technology for Hindi Programming Guide

Business Wire, Oct 15, 2008

Panorama to Power First Hindi Electronic Programming Guide in India

CAMBRIDGE, Mass. -- Bitstream Inc. (NASDAQ: BITS, www.bitstream.com) announced today that Tata Sky, a joint venture between the TATA Group and STAR, has licensed Bitstream's Panorama(TM) technology for use in their recently released Hindi electronic programming guide in India. This programming guide is the first guide available in Hindi, making it the first of its kind in the India pay-TV market.

Bitstream Panorama enables developers to draw strings of characters and lay out complex lines of text, including the composing, positioning and rendering of text. Bitstream Panorama supports all languages, including Arabic, Hebrew, Indic, and Thai scripts.

The new programming guide gives Tata Sky subscribers the choice of navigating the four-day TV listings in English or Hindi. Hindi is the national language and one of the most widely read and understood languages in India. Having the Hindi language as an option makes it easier for millions of viewers across the country to plan and organize their TV viewing more effectively.

Mr. Vikram Kaushik, Managing Director and CEO, Tata Sky Ltd. said, "We are happy to partner with Bitstream and use Panorama to introduce this advanced technology that will give subscribers the flexibility to choose the language in which they want to view their daily TV programme listings at the press of a button. The new electronic programming guide reinforces our commitment in building a state-of-the-art direct-to-home operation in India, and we are confident that it will attract viewers from all over India to the Tata Sky platform."

Anna Chagnon, President and CEO of Bitstream, Inc. "We are proud to be part of the great work of Tata Sky and their groundbreaking program guide. This project further demonstrates how Panorama gives our customers a global font solution that enables them to quickly and easily implement international languages and compete in the global marketplace."

About Bitstream

Bitstream Inc. (NASDAQ: BITS) is a software development company focused on bringing unique software products to a wide variety of markets. The company's core software products include award-winning fonts and font rendering software, mobile browsing and messaging software and variable data publishing and Web-to-print software for personalized marketing. For more information about Bitstream please visit www.bitstream.com.

Bitstream and Font Fusion are registered trademarks and the Bitstream logo and Bitstream Panorama are trademarks of Bitstream Inc. Other technologies and brand names are used for information only and remain trademarks or registered trademarks of their respective companies.