U.S. Bank Partners With Toyota to Launch Toyota Rewards Visa

Business Wire, Oct 17, 2008

MINNEAPOLIS -- U.S. Bank and Toyota have teamed up to offer the Toyota Rewards Visa, giving Toyota owners and aficionados a simple new way to earn points toward service, parts, accessories and vehicle purchases and leases at Toyota dealerships nationwide.

The card is made available through a unique joint issuance agreement between the two companies, in which Toyota Financial Savings Bank serves as the card issuer, and U.S. Bank provides management of certain components of the program, including marketing support and risk management.

The card allows Toyota enthusiasts to earn Toyota Rewards Points on everyday purchases. Cardholders earn five points for every $1 spent in a Toyota dealership and one point per $1 spent elsewhere. For each 100 points accumulated, $1 can be redeemed at more than 1,200 Toyota dealerships in the U.S. for service, parts, accessories or an eligible vehicle purchase or lease. Also, new cardholders will receive 2,500 bonus points when they make their first purchase using the card.

"We're thrilled to partner with a strong brand like Toyota to create the Toyota Rewards Visa," said Pat Coll, executive vice president of U.S. Bank Retail Payment Solutions. "Together, we are able to provide one of the most generous rewards programs in the auto industry for Toyota's customers."

For more information about the Toyota Rewards Visa, visit www.toyotarewardsvisa.com or call 866-614-8845.

U.S. Bancorp (NYSE:USB), with $247 billion in assets, is the parent company of U.S. Bank, the 6th largest commercial bank in the United States as of June 30, 2008. The company operates 2,542 banking offices and 4,895 ATMs, and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. Visit U.S. Bancorp on the web at www.usbank.com.