Vovici Chief Strategy Officer Jeffrey Henning to Deliver American Marketing Association Webcast Offering Six Secrets to Successful Online Communities

Business Wire, Oct 20, 2008

DULLES, Va. -- Vovici (voh-VEE-see), the leading provider of software-as-a-service solutions for Enterprise Feedback Management (EFM) and proprietary custom online communities, today announces that Chief Strategy Officer Jeffrey Henning will be presenting a Webcast with the American Marketing Association (AMA) "Six Secrets to Gaining Competitive Advantage from Online Communities: What Separates the Successful Communities from the Unsuccessful."

Too often, communities are implemented as a "to-do" item for marketing, rather than a source of transformative change. Many marketers build an online community with great expectations on how it can improve their organization's standing against competitors, yet those community initiatives fail to bring any measurable benefit to the organization. By learning a clear blueprint for success, businesses are able to construct an online community suitable for cultivating actionable consumer feedback. Empowering customers via a properly executed online community provides businesses with the crucial insight and information needed to rise above the competition.

During this Webcast, Henning will discuss the six secrets that separate successful communities from unsuccessful communities in order to discover how organizations can use feedback to distance and differentiate its brand from competitors. He will also provide strategies for properly managing and maintaining online communities to ensure a consistent, measurable source of insight, innovation and customer immersion. Attendees will learn how successful online communities will empower organizations to create unique business initiatives required to shine in today's collaborative market.

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About Vovici

Vovici is the pioneer in Enterprise Feedback Management (EFM), providing comprehensive survey software, panel management and online community solutions. Our survey tools enable organizations to centralize feedback data collection, build and manage proprietary panels, leverage corporate social networking, and utilize robust survey analytics and reporting. Our solutions increase customer loyalty, facilitate collaboration and innovation, influence critical business decisions and provide voice to online communities. Organizations worldwide, including more than half of the Fortune 500, rely on Vovici to gather feedback on customer satisfaction, perform market research and gauge employee satisfaction. Visit www.vovici.com for more information.