Perez Hilton Goes Mobile

Business Wire, Oct 21, 2008

Anytime, Anywhere Gossip Addicts Can Now Keep up on the Latest

Breaking Celebrity Gossip, Rumors and Stories

Crisp Wireless Brings The Top Gossip Blogger To The Mobile Web

LOS ANGELES & NEW YORK -- Top celebrity blogger Perez Hilton announced today the launch of his mobile website. The mobile site, m.perezhilton.com in a mobile phone's browser, offers all of Perez's hottest celebrity gossip and signature photos. Readers have the ability to share posts with others through SMS Texting and email, and search the entire Perez Hilton archives from a mobile phone.

"It's about time!" said Perez Hilton. "My readers have been asking often and loudly for a mobile version of PerezHilton.com and I'm thrilled to finally be launching this new version. It should make viewing the site on your phone fast, fun and easy. Check it out and come back often!"

"Now Perez addicts can get the lowdown anywhere they are. When it comes to celebrity gossip and news, it doesn't get any bigger than Perez Hilton," said Henry Copeland, of Blogads.com, who manages Perez's ad sales team. "We're psyched to be able to offer advertisers another tool for tapping into Perez's passionate readership."

PerezHilton.com averages 250 million impressions and 12 million unique readers per month, according to Google Analytics.

"We are extremely excited to team up with Perez Hilton as he extends his global status into the mobile web," said Boris Fridman, Chief Executive Officer, Crisp Wireless, which hosts the mobile site and provides the ad serving platform to BlogAds. "Perez realizes that mobile phones, Blackberries and iPhones are practically the lifeblood of the celebrity world and everyone that follows it. Without them, they feel totally disconnected. By tapping Crisp Wireless and BlogAds, Perez's insights and information will be readily available by mobile. His mobile web presence should equal or surpass the success of his online site."

Perez Hilton is the Internet's most notorious gossip columnist. The LA Times calls Perez, "like US Weekly, the Star, the Enquirer and Life & Style all rolled into one sweet yet snarky, sagacious yet salacious gay man." Perez was named the #1 Web celebrity for 2007 by Forbes Magazine and as one of the 15 most influential Hispanics in the US by People in Espanol. Since launching in 2004, PerezHilton.com has become one of the leading go-to sites for celebrity news. In February 2008, eMarketer identified perezhilton.com as one of the top 5 websites for college aged women, beating out MySpace! The UK's prestigious Observer newspaper named perezhilton.com (#6) one of the 50 most powerful blogs. In May 2008, Perez kicked off a daily nationally syndicated radio show in 7 of the top 10 markets in North America. Perez has also become a celebrity in his own right. In 2007 he premiered his own show, What Perez Sez on VH1.

For information about advertising on Perezhilton.com, contact philton@blogads.com or visit www.perezhilton.com/mediakit/US/index.html

About Blogads.com

Launched in 2002, Blogads.com pioneered advertising on blogs, and today is the largest blog advertising network.

On PerezHilton.com, Blogads has created unique integrations of advertisers' messages with the blog's design and functionality, including community-built advertising, resizable skins, and video integrations. Leveraging Perez's passionate audience, the innovations have helped make the site a must-use platform for advertisers -- whether national food and beverage brands, TV shows, fashion brands, leisure brands or movie studios -- who want to connect with young women.

In addition to PerezHilton.com, Blogads represents premier blogs including DailyKos, Cuteoverload and Wonkette, along with 1500 other blogs in prominent in niches like politics, gossip, parenting, sports, food, media, law and cities like New York and LA.

For more information, contact sales@blogads.com or visit www.blogads.com.

About Crisp Wireless

Crisp Wireless is the leader in mobile solutions and services which effectively monetize and power mobile business for top media and entertainment companies worldwide. Crisp Wireless powers and manages the largest, premier mobile publisher network across such vertical industries as news, local, sports, automotive, and women's lifestyle.

The Crisp Wireless Publisher Network has more than 200 mobile web sites from more than 45 major media companies and their brands such as TIME Mobile, NBC Sports, Perez Hilton, Gannett, A&E Television Networks, El Tiempo, USA Today, Hearst Digital Media, Discovery Communications, and Paramount Pictures, among others. The company provides aggregated mobile analytics from across its Mobile Publisher Network through the Crisp Wireless Index[TM], published quarterly.

Crisp Wireless plays a critical role in the mobile ad-value chain by enabling mobile advertising and commerce through its relationships with prominent mobile search providers, ad networks, carriers, and publishers, maximizing revenue for its Publisher Network and advertisers. More than one-third of all unique mobile web users pass through Crisp's network, offering advertisers and ad networks unprecedented levels of ad targeting capabilities such as behavioral, contextual, usage data and other consumer insights.