Sahara Media, Inc. Appears In Pages of Crain's New York Business

Business Wire, Oct 21, 2008

Rebirth of Honey Magazine Spotlighted In Leading New York Business Journal

NEW YORK -- Sahara Media Holdings, Inc. (OTCBB:SHHD), a multimedia company that recently acquired Sahara Media Inc., appeared in leading New York business journal, Crain's New York.

Titled "Sweet Read On The Web," the article, which ran in the Sunday, October 19, 2008 print edition of Crain's, details how Honey Magazine will soon enjoy a comeback as an online magazine and social media network.

Sahara Media, Inc. purchased the Honey Magazine trademark from Vanguard Media in 2005. Honey Magazine was a unique newsstand magazine that experienced a successful decade of growth targeting the 18-34 year-old urban female multi-cultural demographic. Celebrities such as Beyonce, Andre 3000, Pink, Alicia Keys, and others, all made their magazine cover debuts with Honey. Sahara's acquisition of Honey Magazine gives the company proprietary access to a library of original evergreen content from the magazine's ten-year run as one of the fastest-growing circulation magazines on the newsstand.

"We are delighted to see the relaunch of Honey touted in the pages of Crain's New York," said Philmore Anderson, Founder and CEO of Sahara Media, Inc. "As we work to create a best-in-class digital experience for a prized demographic, it is especially rewarding to garner media attention of this stripe."

About Crain's New York Business

Crain's New York Business and Crain's New York.com were founded by Crain Communications Inc, publisher of more than twenty-five special interest publications.

Each week, Crain's provides the fast-breaking stories and in-depth reports of local business news that have made Crain's the most trusted name in New York business. With award winning content that cannot be found in any other publication, Crain's continually scoops other publications.

In 2005, Crain's New York Business celebrated its twentieth anniversary. For more information visit www.crainsnewyork.com.

About Sahara Media, Inc.

Located in New York City, Sahara Media, Inc. purchased the Honey Magazine trademark from Vanguard Media in 2005 after six successful years of newsstand growth amongst the 18-34 female multi-cultural market.

To date, Honey is the largest selling magazine in the 18-34 African American female demographic, having reached a readership of 1.5 million through Honey's loyal consumer base, brand awareness, foundation of advertisers, and proven editorial formula.

Honey was the first magazine to feature the largest array of multi-cultural cover models from Beyonce, Tyra Banks, Jennifer Lopez, Pink, Mary J. Blige, Lauren Hill, Gabrielle Union, Jada Pinkett Smith, Lil' Kim, Boris Kodjoe and LL Cool J to Lisa Left Eye Lopez and Aaliyah.

Sahara Media, Inc.'s mission is to be a leader in supporting multi-cultural based platforms which feature diverse lifestyle resources and career opportunities for the growing market. Honeymag.com is a member of several professional organizations, including NABFEME (National Association of Black Female Executives in Music and Entertainment), WEEN (Women Entertainment Empowerment Network) and NAMIC (National Association of Minorities in Communications). For more information, visit www.honeymag.com or contact IRG.

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