From New York Times Bestselling Author Ken Fisher

Business Wire, Oct 23, 2008

THE TEN ROADS TO RICHES

The Ways the Wealthy Got There

(And How You Can Too!)

HOBOKEN, N.J. -- A 36-year investment strategist and self-made billionaire on the Forbes 400 list, Ken Fisher has first-hand knowledge of virtually every possible road to attain mega-financial success - and he's giving you the roadmap to reach your own highest wealth potential, even in our current volatile economic climate.

In THE TEN ROADS TO RICHES (Wiley; October 20, 2008), Fisher offers a straight-shooting guide to the ten main ways to generate mega-wealth and provides a true insider's account of what it takes to do it right. Known for his insightful investment advice as a long-time Forbes columnist and market forecaster, Fisher's message is true success boils down to choosing the path you're most passionate about and what fits with your background, personality and interests. Fisher illustrates this message with case studies of success derived from activities as diverse as writing a bestselling book (like J.K. Rowling), creating new products to fulfill a societal need (like Bill Gates or Steve Jobs), and even marrying wealth (like John McCain).

A self-proclaimed "roads scholar," Fisher has built a career out of studying what leads people to financial success and failure. THE TEN ROADS TO RICHES shares practical strategies, specific tips and guidelines, and engaging case histories of both famous and not-so-famous people who achieved their dreams - and sometimes stumbled or failed - on each of the ten paths.

With humor and an expert's practical view, Fisher upends common financial myths to show how anyone can obtain real wealth with the right strategy. From playing a great sidekick to "inventing" a new revenue stream, THE TEN ROADS TO RICHES shows how to make it big on each path by following a well-worn or less-traveled road and illuminates the potential roadblocks to avoid along the way.

In THE TEN ROADS TO RICHES, Fisher outlines the key principles readers need to generate and retain wealth, including:

* Essential steps for becoming super rich on any of the ten roads - including less traditional paths like turning talent into media mogul (using Oprah as an example), stealing money legally (become a lawyer), or marrying well (including examples of tough lessons learned from Anna Nicole Smith and Paul McCartney)

* Real-world advice, targeted reading lists, and additional resources for pursuing particular careers on each path - from how to become a successful songwriter to marketing your million-dollar idea to ensure impact

* Insider knowledge from well-known and lesser-known success stories that provide key insights into what it really takes to make it on one or multiple roads

* Tips on what NOT to do - how to avoid the common mistakes people make on the road to wealth and how to turn things around if you get off-track along the way

In an accessible and practical voice, THE TEN ROADS TO RICHES takes readers into the lives of well-known and average Americans alike to show how real people achieved their goals using Fisher's roadmap to success. For almost thirty years, Fisher has helped many of the richest Americans manage their wealth, and he shows readers how to find the path that's right for them and make financial success more than just a dream.

THE TEN ROADS TO RICHES shares essential first-hand lessons from an investment veteran to create a must-read work for anyone looking to drastically - and methodically - increase their wealth.

ABOUT THE AUTHOR

Ken Fisher is best known for his 24-year tenure as Forbes "Portfolio Strategy" columnist. He is the founder, Chairman, and CEO of Fisher Investments, an independent global money management firm with over $40 billion in assets as of 8/31/08. He has been on Forbes global billionaire list since 2005, and is an award-winning author of numerous articles and books, including the New York Times bestseller, 2006's The Only Three Questions That Count (in paperback October 2008).

THE TEN ROADS TO RICHES

The Ways the Wealthy Got There (And How You Can Too!)

Ken Fisher

with Lara Hoffmans

*Wiley* Publication date: October 20, 2008 * ISBN- 978-0-47028-536-7*

* Price: $26.99 * 272 Pages *