FiCentive Announces Promotion of John Pullin to Vice President

Business Wire, Oct 28, 2008

SAN ANTONIO -- FiCentive, Inc. (OTCBB: PYDS), a turn-key prepaid card and gift card solutions provider, announced today the promotion of long time employee John Pullin to position of Vice President Operations.

John, as head of Operations, is now responsible for management of all operational aspects, including all technology platforms, for the FiCentive subsidiary of Payment Data Systems, Inc.

John brings more than ten years in the development and delivery of specialized high volume transaction based systems. For the past five years, John has been an integral part of the Payment Data Systems team, serving as the organization's Product Development and Application Architecture Director during which he was instrumental in developing a proprietary bill pay platform for stored-value cards.

Prior to joining Payment Data Systems in 2003 and subsequently his move to FiCentive, he served in a variety of key leadership and executive technical roles at Billserv, Inc. at which he was responsible for applications development for bill payment solutions.

Prior to Billserv, Inc., John implemented and supported MRP/ ERP systems for a variety of businesses.

John holds a Bachelor's Degree in Biology from the Texas A&M University.

About FiCentive, Inc.

FiCentive, Inc. is a turn-key prepaid card solutions provider that quickly and securely delivers customized prepaid card programs for corporations, financial institutions, affinity groups or any organization that needs to deliver a financial incentive to their customers, vendors, or employees. With the global prepaid market to be more than 6.5 trillion dollars, FiCentive is well positioned to capture its share.

For more information about FiCentive, please visit www.ficentive.com or email info@ficentive.com.

FiCentive is a wholly owned subsidiary of Payment Data Systems, Inc.

For additional information, visit www.paymentdata.com.

Contact Michael Long for Investor Relations information at 210-249-4040 or email at ir@paymentdata.com.

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