National Hockey League Will Offer Another Free Trial of NHL GameCenter Live on October 30

Business Wire, Oct 29, 2008

Fans Can Watch Up To 12 Games Online For Free On Thursday Night

NEW YORK -- The National Hockey League (NHL) today announced that on October 30 it will offer fans a free trial of NHL GameCenter Live[TM], a new online subscription service that enables fans to engage with live NHL games via TV-quality streaming video.

Streaming up to 40 games per week, NHL GameCenter Live is specifically designed for those avid fans looking for the most complete, in-game NHL viewing experience, as well as for the nearly 50 percent of NHL fans that live away from their favorite team's local television market and crave more content and access.

"Thousands of fans are already enjoying NHL GameCenter Live and their feedback has been extremely positive," said Perry Cooper the NHL's Senior Vice President, NHL Direct Digital Marketing. "We are adding another free trial date so we can show even more NHL fans how amazing it is to experience live games online with NHL GameCenter Live."

NHL GameCenter Live features include:

* "Game of the Night" featuring camera angles not available to television viewers.

* Multi-game view to watch up to four games at once.

* On-Demand Viewing of archived games.

* Chat with other fans.

* Real-time scoreboard and scoring alerts that keep track of all live NHL action.

* Tons of stats from the NHL's own Real-Time Statistics.

* Play-by-play action tracking that shows where and when every shot, goal, hit and penalty came from, as well links to highlights of select plays.

* Audio choice. When available, fans can choose their favorite audio feed (home or away radio) for each game.

* Game highlights. Access to League-wide video highlights at the click of a mouse.

* Game photos. Coming soon, fans can browse and purchase rich, dynamic Getty Images for from every game throughout the League.

PRICING AND AVAILABILITY

Fans can subscribe immediately to NHL GameCenter Live at the rate of US$169/CAN$219 for the whole season, or for monthly installments of US$20.99/CAN$30.99. Fans who have purchased the NHL[R] 2k9 video game can receive a 60-day free trial of NHL GameCenter Live with proof of purchase by visiting www.nhl.com/livegames2k. To order NHL GameCenter Live visit www.nhl.com/gamecenter.> About the NHL

The National Hockey League, founded in 1917, is the second-oldest of the four major professional team sports leagues in North America. Today, the NHL consists of 30 Member Clubs, each reflecting the League's international makeup, with players from more than 20 countries represented on team rosters. According to a Simmons Market Research study, NHL fans are younger, more educated, more affluent, and access content through digital means more than any other sport. The NHL entertains more than 100 million fans each season in-arena and through its partners in national television (VERSUS, NBC, TSN, CBC, RDS, RIS, NASN, ASN and NHL Network) and radio (NHL Radio, Sirius XM Radio and XM Canada). Through the NHL Foundation, the League's charitable arm, the NHL raises money and awareness for Hockey Fights Cancer and NHL Youth Development, and supports the charitable efforts of NHL players. For more information on the NHL, log on to NHL.com.

NHL and the NHL Shield are registered trademarks and NHL GameCenter Live is a trademark of the National Hockey League. All Rights Reserved.

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