SmartToyRental.com: New service allows parents to get an endless supply of educational toys for their children on a rent it and return it basis

Business Wire, Oct 29, 2008

SCHWENKSVILLE, Pa. -- With today's struggling economy, parents are trying to be more selective when purchasing toys for their children. Money is tight and the toys that are purchased need to last a long time and provide the most value for children. But striking the balance between price and value can be difficult.

"You walk into a toy store and they have an entire section devoted to what they call 'educational toys'," says Karolee Schloth, an educator who has spent over 25-years working with children and their families. "How do you know which ones are appropriate for your child and which are bad? The only knowledge you have comes from advertising, and how reliable is that information?"

The result? Parents are wasting money on toys that provide little value to their children and the toys wind up laying on the floor, not being used. Without money to purchase new toys, parents are missing opportunities to provide both entertainment and developmental advantages for their children.

To respond to this need, Karolee Schloth and her husband, Ed Schloth, founded http://www.SmartToyRental.com, a new toy rental service that offers a subscription to their toy inventory. For a flat monthly fee, SmartToyRental.com sends you the toy at the top of your list, which you are allowed to keep it as long as you like. Once the child has played with it to his or her satisfaction, the parents can send it back in a postage-paid box and the next toy on your list is sent to your door. And for parents who wish to keep a toy and still receive the next one on their list, SmartToyRental.com offers discounts for toy purchases, available to members of the program.

"After a child plays with the toy and receives the benefits from it, they throw it aside and almost never use it again," says Schloth. "With our membership program, parents can allow their children as much time as they need to experience all the joys and benefits of a toy, and then send it back for a different toy to keep the child stimulated and increase their learning potential while making it as cost-effective as possible."

The site is laid out to help parents and grandparents who are concerned about raising a smarter child. With toys categorized by both developmental level and type of learning provided, SmartToyRental.com offers an objective view in the world of educational toys.

For more details on this program and what it offers its members, visit http://www.smarttoyrental.com or call 610-324-8480.