Utilizing Experiential Marketing to Promote Your Brand

Business Wire, Oct 7, 2008

DFW AMA Executive Luncheon

DALLAS -- The DFW American Marketing Association (DFW AMA) presents Blake McKinney, Group Head, of The Richards Group/Latitude.

Yes, brand messaging can be introduced, reinforced and even established in the minds of consumers through experiential marketing. It's more than a banner on a stage, hospitality at a tradeshow, or logo placement through a sponsorship.

Today's splintered marketing landscape dictates the need for brands big and small to connect one-on-one to gain quality brand experiences that drive deep understanding, interest and patronage. Brands in HandsTM experiential programs accomplish that task.

Come hear how industries from consumer packaged goods to vulcanized rubber, financial to automotive have deployed experiential marketing to their advantage.

You'll come away with:

* Knowledge of how experiential marketing can truly extend, enhance and reinforce branding efforts

* Real-world examples of how industries and brands of any size or shape can tap into the potential of experiential marketing.

Blake McKinney was a leader in the 'integrated' marketing approach. With a varied and progressive career path, Blake spent five years in brand management (James Hardie Building Products) and other cool things like experiential marketing for Activision Action Sports Games, Microsoft's launch of Windows 2000 and PowerBar athlete sponsorship integration. After rejoining The Richards Group/Latitude, he has headed up campaigns for; Dr Pepper/7UP, Weight Watchers consumer package goods, Zeno blemish control devices, AMD processors, Hyundai, la Madeleine and Auntie Anne's to help grow their brand equity.

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About the DFW AMA:

The DFW American Marketing Association (AMA) is the number one source for marketers in the Dallas /Fort Worth Metroplex. With an impressive 700 professional members and host to more than 50 informative and educational events annually, it is the ninth fastest growing chapter and the tenth largest in the nation. Recent keynote speakers include: Mary Kay, Frito-Lay, Texas Instruments, American Airlines, Xerox, JC Penney and La Quinta Hotels and Inns. For more information, go to: www.dfwama.com.

About the AMA:

The American Marketing Association (AMA) is the largest professional association for marketers with more than 38,000 members worldwide in every area of marketing. For over six decades, the AMA has been the leading source for information, knowledge sharing and professional development for marketing professionals. To learn more about the AMA, go to: www.marketingpower.com.