Prudential Annuities Sponsors New Networks for Financial Advisors

Business Wire, Oct 8, 2008

Dedicated Sites Deepen Focus on Financial Advisors and Expansion into Digital Media

NEWARK, N.J. -- Further demonstrating its commitment to advisor education, Prudential Annuities, the domestic annuity business for Prudential Financial, Inc. (NYSE:PRU) today announced it will sponsor a select group of digital financial advisor networks. Designed to provide financial professionals with relevant news, analysis and commentary, the dedicated networks--the first of which formally debut today--reside within Forbes.com (www.forbes.com/advisernetwork), MarketWatch.com (www.marketwatch.com/personalfinance/advisers) and TheStreet.com (www.thestreet.com/sponsor/the-financial-advisor-update/index.html).

Each of the networks contains real-time content organized to meet the specific needs of the financial advisor community. In addition to breaking news, new product information and industry best practices, the interactive destinations offer advisor network directories, blogs and commentary to promote peer-to-peer dialogue. Video programs, custom polls and downloadable widgets round out the comprehensive platforms.

"Our objective with these sponsorships is to support sites financial advisors visit to learn, network and grow their business," says June Amori, vice president of Marketing for Prudential Annuities. "These destinations align well with our vision of innovation and our position as The Highest Daily Company(sm), the only company in the industry to offer a suite of optional benefits to help clients capture their annuity's highest daily value."

Recognizing Prudential Annuities' commitment to the advisor community, Insurance Marketing magazine's recent producer survey ranked Prudential Annuities No. 1 overall as the company that "best meets agents' overall needs in the annuity market."1 Prudential was also ranked No. 1 by producers in the following categories:

* Company agents do the most business with

* Most effective annuity sales and marketing materials

* Best job of raising public awareness regarding benefits of annuities

* Best line of variable annuities.

"Financial advisors always respond well when Prudential puts useful information at their fingertips. Our new on-line sponsorships are an important step forward for us because they give us more ways to be helpful more often," says Tom Burke, senior vice president of Prudential's Advertising Agency.

Prudential Financial, Inc. (NYSE: PRU), a financial services leader with approximately $638 billion of assets under management as of June 30, 2008, has operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping approximately 50 million individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, investment management, and real estate services. For more information, please visit http://www.news.prudential.com/.> "Prudential Annuities" is a business division of Prudential Financial, Inc. Reference to Prudential Annuities as the "Highest Daily Company" is for marketing purposes only and does not mean that Prudential Annuities is a corporation or any other legal entity organized under State or Federal law. Prudential, Prudential Financial, the Rock logo and the Rock Prudential logo are registered service marks of The Prudential Insurance Company of America and its affiliates.

Variable annuities are issued by Pruco Life Insurance Company (in New York, by Pruco Life Insurance Company of New Jersey), Newark, NJ, or by Prudential Annuities Life Assurance Corporation, Shelton, CT. All are distributed by Prudential Annuities Distributors, Inc., Shelton, CT. All are Prudential Financial companies and each is solely responsible for its own financial condition and contractual obligations. Wachovia Corporation is the majority owner and Prudential Financial, indirectly through subsidiaries, is a minority owner of Wachovia Securities, LLC.

1Insurance Marketing magazine, June/July 2008.

IFS-A156012 Ed. 10/2008

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