Acxiom® Corporation and XSellNet™ Partner to Deliver Real Time Consumer Analytics to the Retail Auto Industry

Business Wire, Oct 8, 2008

Strategic Alliance Aims to Revolutionize Auto Dealer Marketing

LITTLE ROCK, Ark. -- Acxiom([R]) Corporation (Nasdaq: ACXM), the global leader in interactive marketing services, today announced it has entered into a long-term exclusive contract with XSellNet[TM] to deliver and manage the distribution of real-time customer data and analytics to the retail auto dealer industry throughout the United States. The collaboration is co-branded as X12 powered by Acxiom[TM].

This alliance will leverage Acxiom's InfoBase-X[TM], the largest, most accurate, comprehensive and multi-sourced data collection of U.S. consumer information in one source, and XSellNet's proprietary predicative analytics to create a comprehensive and ground-breaking business intelligence tool for automotive dealerships.

"We are excited to work with XSellNet to help automobile dealers sell more vehicles," said Tim Longnecker, Acxiom Automotive executive. "The state of our economy and increased competition have made it more difficult for auto dealers to differentiate themselves. The X12 powered by Acxiom solution will provide these dealers with the comprehensive data and powerful applications they need to be highly successful."

For the first time, dealerships can now apply the power of Acxiom's business intelligence capabilities to their own DMS (Dealership Management System). X12 powered by Acxiom gives dealerships the power to create a customized profile of their DMS, based on previous customer habits. This allows for predictive scoring of customers and prospects buying behavior catered to the dealers' demographics. X12 powered by Acxiom is the next generation of XSellNet's PromoScore[TM] and XSellNet Adwords[TM] product offerings.

XSellNet Adwords[TM] uses the latest auto manufacturer data and integrates the data with keywords on major search engines such as Google AdWords, Yahoo! Search, and MSN adCenter. The service then matches the search keywords to current auto manufacturer cash rebates, dealer promotions, financing offers and incentives and lists the participating dealership as the retailer having these promotions. PromoScore[TM] delivers this same promotional data directly to participating dealerships' websites, allowing dealerships to deliver current promotions in real-time to their prospective buyers.

"X12 powered by Acxiom's predictive analytics allows dealers to focus their efforts on the opportunities with the highest propensity to buy," said Ed Broyhill, president of XSellNet. "Our goal is to help auto dealers sell more cars for less money."

About XSellNet XSellNet is the premier provider of integrated sales performance products. XSellNet leverages strategic business alliances to offer superior intelligence for dealers to optimally manage their sales, service and parts profit centers. XSellNet is a privately held firm headquartered in Clemmons, NC and serves clients across the continental United States and abroad. XSellNet is a division of Broyhill Technologies. For more information please visit www.xsellnet.com

About Acxiom The world's leading automakers, distributors, retail groups, financial institutions and other companies within the global automotive industry rely on Acxiom to become more consumer-centric and faster to market. Acxiom is the global leader in interactive marketing services, connecting clients with their customers through deep consumer insight, powering effective and profitable marketing initiatives and business decisions. Our consultative approach spans multiple industries and incorporates decades of experience in consumer data and analytics, information technology, data integration and consulting solutions for effective marketing across digital, Internet, email, mobile and direct mail channels. Founded in 1969, Acxiom is headquartered in Little Rock, Ark., and serves clients around the world from locations in the United States, Europe and Asia-Pacific. For more information about Acxiom, visit www.acxiom.com.