International CES Announces New Kids@Play Summit

Business Wire, Oct 9, 2008

Conference and Exhibition Showcases Technology and Toy Industries

ARLINGTON, Va. -- The Consumer Electronics Association (CEA)([R]) and Living in Digital Times Inc., founded by industry veteran Robin Raskin, today announced Kids@Play: Building a Smarter Tomorrow, a conference and exhibition slated for the 2009 International CES([R]). Produced by CEA, the 2009 International CES, the world's largest tradeshow for consumer technology, returns to Las Vegas, January 8-11.

"The worlds of play and technology are converging as high-tech toys gain momentum," said Karen Chupka, senior vice president of events and conferences, CEA. "The 2009 International CES is the global destination to witness the merger of creative digital play with consumer technology."

The Kids@Play conference, scheduled for day two of the 2009 CES, Friday, January 9, will bring together educators, toy manufacturers, consumer electronics companies, policymakers, service industries and media to discuss how technology is changing the way kids and their families play, learn and connect. Participating companies include Elf Island, Electronic Arts, Haru Muru (Senario), KidZui, Mattel, PBS Kids Play and Symantec. A complete list of sponsors can be found at www.kidsatplaysummit.com.

Gary E. Knell, president and CEO of Sesame Workshop, will kick off the conference with a research presentation on kids and mobile phones. Lee Rainie, director, Pew Internet & American Life Project, will examine the teen's online world. Cheryl Petty Garnette, director of technology in education programs, U.S. Department of Education and Todd Haiken, manager of public policy, National Parent Teacher Association (PTA) will discuss disruptive technologies in education. Other speakers include Michelle Slatalla, columnist, The New York Times; YPulse founder Anastasia Goodstein and Warren Buckleitner, Ph.D., editor, Children's Technology Review.

"After watching the CE and toy industries grow up side by side, I'm convinced that CES is the crucial place where the two intersect to create a new generation of products and services that are innovative, inspiring and safe," says Robin Raskin, founder of Kids@Play Summit.

Sponsorship, exhibition and registration information is available at www.kidsatplaysummit.com. For information about the 2009 International CES, including registration information and the latest conference sessions, visit www.CESweb.org.

About CEA:

The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $173 billion U.S. consumer electronics industry. More than 2,200 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion and the fostering of business and strategic relationships. CEA also sponsors and manages the International CES - Where Entertainment, Technology and Business Converge. All profits from CES are reinvested into CEA's industry services. Find CEA online at www.CE.org.

Follow the 2009 International CES on Twitter at http://twitter.com/2009CES and visit the International CES Page on Facebook.

UPCOMING EVENTS

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