Michael Stars, Signature Eyewear Announce License Agreement to Launch Michael Stars Eyewear

Business Wire, Sept 10, 2008

LOS ANGELES -- Michael Stars and Signature Eyewear, Inc. (OTCBB:SEYE) announced today the signing of a three-year license agreement to launch Michael Stars eyewear. The agreement gives Signature Eyewear the exclusive right to distribute the brand's optical and sun styles worldwide. The collection will preview at Vision Expo West October 3 to 5, 2008, and will be available in better retailers across the country, January 2009.

"At Michael Stars we're continuously inspired by the beachside lifestyle and it only makes sense to introduce sunglasses and optical eyewear to our fashion line. It is with great pleasure that we enter this venture with Signature Eyewear, Inc., another established California grown company. Signature is our first licensee as we begin to transform our T-shirt empire into a lifestyle brand. Michael Stars is about color, comfort, and style and we're confident that our eyewear collection will reflect our brand," noted Michael Cohen, Founder of Michael Stars.

Michael Stars produces 200 styles of T-shirts available in 30 colors per season, as well as Maternitee, Cashmere and Dress collections, and most recently Active Wear for women and Mikey Stars for babies. The brand can be found at high-end retailers such as Nordstrom and Bloomingdales, as well as Michael Stars stores, michaelstars.com, and specialty boutiques worldwide.

"Michael Stars is a LA-based lifestyle brand that understands the need for every woman to find the perfect T. The innovative designs and colors will allow our designers the opportunity to create a fast turning seasonal product that we believe will fuse fashion and eyewear as one," noted Michael Prince, CEO of Signature Eyewear.

"Michael Stars is responsible for taking the humble T-shirt and creating 'casual couture.' We hope to create an eyewear collection that complements Michael Stars loyal consumers' lifestyle," added Jill Gardner, Signature's Senior VP of Design. "Michael Stars designs are worn by many famous celebrities including Jennifer Garner, Jessica Biel and Scarlett Johansson, and the company is known for supporting numerous philanthropic events and charities," continued Gardner.

Signature Eyewear is experiencing significant growth in the sunwear market. The Michael Stars collection will further expand Signature's presence in the contemporary eyewear market and give Signature the opportunity to develop an exciting seasonal color palate for its eyewear collection. Additionally, Signature Eyewear has been focused on partnering with recognized American brands making Michael Stars the perfect addition to the Signature portfolio.

Michael Stars eyewear collection will be sold at optical venues and better department and specialty stores. Retail pricing for the optical styles will range from $95-$175, readers $25-$75 and sunwear from $75-$150.

Signature Eyewear is a leading designer and marketer of prescription eyeglass frames and sunglasses under internationally recognized brand names, including bebe eyes, Cutter & Buck Eyewear, Dakota Smith Eyewear, Hart Schaffner Marx Eyewear, Hummer Eyegear, Laura Ashley Eyewear, Nicole Miller Eyewear and Carmen Marc Valvo Eyewear, which was introduced in May 2008. Signature Eyewear's products are sold worldwide to opticians, optometrists and ophthalmologists and to major retail chains. For information about Signature Eyewear, visit the Company's website at http://www.seye.com or call 310-330-2700.

For more information on Michael Stars, log on to www.michaelstars.com.

The above news release contains forward-looking statements. These statements are based on assumptions that management believes are reasonable based on currently available information, and include statements regarding the intent, belief or current expectations of the Company and its management. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance, and are subject to a wide range of business risks, external factors and uncertainties. Actual results may differ materially from those indicated by such forward-looking statements. For additional information, please consult the Company's most recent public filings and 10-K. The Company assumes no obligation to update the information contained in this press release, whether as a result of new information, future events or otherwise.