TopRight and Triton Value Partners Form Strategic Alliance

Business Wire, Sept 16, 2008

Extending their capabilities and network for accelerating client companies' growth plans

ATLANTA -- TopRight, a leading strategic marketing consultancy, announced today the formation of a strategic alliance with Triton Value Partners, a premier private equity and strategic advisory group. As a result of this alliance, both TopRight and Triton will augment and extend their strategic advisory capabilities for their clients. TopRight will bring deep strategic marketing expertise and hands-on marketing practitioner experience to Triton's clients and portfolio companies. Likewise, Triton will bring a full breadth of operational optimization strategies, business development capabilities and capital structure and funding expertise to TopRight clients. This unique combination will enable both companies to create value for their respective clients in an unprecedented way.

TopRight is an innovative strategic marketing consultancy headquartered in Atlanta, Ga. offering strategic marketing services through their proven methodologies. Applying hands-on marketing practitioner experience, TopRight helps clients accelerate growth through a rigorous analysis of their customer buying cycle (the Customer BuyWay[TM]), increasing marketing spend effectiveness and optimizing sales & marketing operations. TopRight builds marketing capabilities with a blend of art and science including strategy, creativity, execution and analytics that power growth and guide business performance.

Triton Value Partners, also headquartered in Atlanta, is a unique private equity and strategic advisory firm focused on maximizing enterprise value for company owners. Triton's team of seasoned professionals uses "real-world hands-on experience" to help owners drive value by focusing on the strategies and execution capabilities needed to optimize operational efficiency, drive top line revenue and properly capitalize their business. Triton is fully committed to not only developing the plan, but they are prepared to take ownership of the process and drive it to completion.

TopRight's Managing Partner, Dave Sutton, expects that the alliance with Triton will further strengthen TopRight's market presence and capabilities to serve clients. "Triton's ability to develop and implement operational optimization strategies, identify and execute proper capitalization techniques and their extensive network provide a robust platform for accelerating our clients' growth plans." Sutton continued: "By aligning with Triton, we will not only develop our clients' strategy to win in their markets but also give them the opportunity to access the talent and capital they need to execute their plan."

"This is a very strategic and important move for Triton," expressed Jeffrey Zwitter, Managing Director of Triton Value Partners. "TopRight gives us access to world-class strategic marketing capabilities to help our clients meet their revenue generation objectives." Zwitter also pointed out that "The alliance with TopRight is consistent with our strategy to bring our client and portfolio companies the best talent and services available to maximize enterprise value."

About TopRight

TopRight, LLC is an Atlanta-based strategic marketing consulting firm that moves their clients' business up and forward in their competitive frame - to corner the markets where they choose to compete. Bringing big firm marketing management consultants together with Fortune 100 senior marketing executives, TopRight delivers strategy, creativity, execution, and analytics that drive business performance. Because when revenue and operating profit rise together, businesses take their rightful place in the competitive set: the TopRight quadrant. For more information, visit www.toprightpartners.com.

About Triton Value Partners

Triton Value Partners, LLC is an Atlanta-based private equity and strategic advisory firm focused on maximizing enterprise value for company owners. Triton's team of Partners boasts an average of twenty-five years of experience as corporate executives, business owners and professional investors. The firm draws upon this wealth of experience to provide a full range of strategic advisory services including: operational optimization, business development, and capital markets. Triton's client service approach leverages its Partners' functional expertise and industry skills to maximize the strength of each client's organization and infrastructure. For more information, visit www.tritonvp.com.