Wall Street Journal Launches Audio Newscast Phone Portal

Business Wire, Sept 18, 2008

Wall Street Journal, Barron's, and MarketWatch.com Audio News Reports Available Over Any Phone

NEW YORK & WAYNE, Pa. -- The Wall Street Journal today announced the launch of The Wall Street Journal Audio Newscast Phone Portal. Audio news reports from the Journal, Barron's, and MarketWatch.com are now available free of charge anytime, anywhere simply by calling 800-975-3916 from any phone via all carriers with no Internet access or data plan required. The service was developed by Adondo Corporation.

The following audio newscasts are now available:

* What's News, a daily headline news briefing from the front page of the Journal;

* The Wall Street Journal Tech News Briefing;

* Your Money Matters, a daily personal finance news update from the Journal;

* The Dow Jones Money Report;

* Morning Stock Talk from MarketWatch.com;

* MarketWatch.com Bull and Bear of the Week;

* This Week in Barron's.

"The Wall Street Journal's engaged audience of consumers relies on the Journal for high-quality branded business news, information, and services when and where they want it," said Paul Bell, vice president of partner businesses for The Wall Street Journal. "As an organization, we are committed to distributing critical content to our audience, on-demand, and in the most efficient and timely manner possible across multiple platforms. With cell phone penetration at over 80% in the U.S., The Wall Street Journal Audio Newscast Phone Portal complements our existing mobile, radio, and digital offerings and allows us to reach the widest possible audience, anywhere and anytime."

Adondo CEO Chris McConnell remarked, "The end user's experience is of the utmost importance to everyone involved in this project. Adondo and the Journal have worked in tandem to develop a system that is user-friendly, responsive, and reliable."

Content is refreshed in real-time and is available on The Wall Street Journal Audio Newscast Phone Portal as soon as it becomes available online via WSJ.com, MarketWatch.com, and Barrons.com. Users can easily navigate between content items and receive an exceptional audio-quality experience. The audio newscast phone portal also includes an archive of earlier audio reports.

The Wall Street Journal Audio Newscast Phone Portal is currently featured on the podcast pages of The Wall Street Journal Online (http://online.wsj.com/public/page/audio.html), MarketWatch.com (http://www.marketwatch.com/podcasts/), and Barron's Online (http://online.barrons.com/public/page/bolpodcast.html?mod=topnav).

About The Wall Street Journal

The Wall Street Journal, the flagship publication of Dow Jones & Company, is the world's leading business publication. Founded in 1889, The Wall Street Journal has a print and online circulation of more than 2 million, reaching the nation's top business and political leaders, as well as investors across the country. Holding 33 Pulitzer Prizes for outstanding journalism, The Wall Street Journal provides readers with trusted information and knowledge to make better decisions. The Wall Street Journal franchise has more than 750 journalists world-wide, part of the Dow Jones network of nearly 1,900 business and financial news staff. Other publications that are part of The Wall Street Journal franchise, with a global audience of 3.8 million, include The Wall Street Journal Asia and The Wall Street Journal Europe. The Wall Street Journal Digital Network comprises The Wall Street Journal Online (WSJ.com), Barrons.com, MarketWatch.com and AllThingsD.com. The Wall Street Journal Radio Network services news and information to more than 300 radio stations in the U.S. In 2008, the Journal was ranked No. 1 in BtoB's Media Power 50 for the ninth consecutive year.

About Adondo Corporation

Adondo Corporation (www.PhonePortals.com) develops custom enterprise and web-based solutions for mobile content delivery and advertising. Adondo is the global leader in creating VoIP-based mobile audio ecosystems for large national and multinational companies, including: media outlets, bulge bracket financial institutions, sports teams and organizations, pharmaceutical companies, educational institutions, and non-profit corporations. Adondo([R]) Phone Portals, Alert Systems (featuring voice, text message, and/or email alerts), and WAP solutions are powerful content distribution tools that allow news and information to be accessed from any phone. Systems are carrier-independent, serve ads intelligently, and feature click-to-call for purposes of branding and instant purchase. Detailed metrics and analytics are available.