Strategy Analytics: Consumer Bluetooth Interest Robust

Business Wire, Sept 22, 2008

Willingness to Pay Less Than $50

BOSTON -- The latest Strategy Analytics report on buyer behavior, "Interest in Owning a Bluetooth Headset is Up but Users Only Willing to Pay $50," looks at consumer interest in purchasing both mono and stereo Bluetooth headsets in the US and Western Europe. Strategy Analytics Wireless Device Lab survey data shows that interest in purchasing a stereo Bluetooth headset is up considerably from 2006, while interest in mono Bluetooth headsets has also risen.

"Despite strong interest in purchasing both mono and stereo Bluetooth headsets, most respondents were only prepared to pay a maximum of $50," commented Paul Brown, Senior User Experience Research Analyst.

Kevin Nolan, VP at Strategy Analytics added, "Interest and willingness to pay for mono headsets increases for respondents who spend more time talking on their phones; while interest in stereo headsets is highest among those who listen to music at least once a week."

About Strategy Analytics

Strategy Analytics, Inc focuses on market opportunities and disruptive forces in the areas of Automotive Electronics and Entertainment, Broadband Connected Home, Mobile & Wireless Intelligent Systems Implementation Strategies and High Frequency Market intelligence. Headquartered in Boston, MA, with offices in the UK, France, Germany, Japan, S. Korea and China, Strategy Analytics works with clients through annual multi-client services, management team workshops and custom consulting engagements. For more information, please visit www.strategyanalytics.com