Molecular Recognized for Creative and Technical Excellence; Wins WebAwards and OMMA Award

Business Wire, Sept 22, 2008

Molecular Lauded for Work on Behalf of Adidas, NikonUSA and Ernst & Young

WATERTOWN, Mass. -- Molecular, Inc., a top interactive agency, received three separate honors from the prestigious WebAwards for its work on behalf of adidas, NikonUSA and Ernst & Young LLP. Sponsored by the Web Marketing Association, the WebAwards is the premier annual website awards competition that names the best website in 96 industries, setting the standard for excellence in website development. This year, more than 2,400 entries were evaluated by an international panel of judges. The adidas miCoach site (www.micoach.com) won the award for Best Interactive Services Website, Ernst & Young's "EY Insight" (www.ey.com/eyinsight/index.html) student careers site received the Outstanding Website award and NikonUSA (www.nikonusa.com) was awarded the Standard of Excellence in the photography industry category.

Additionally, the agency's EY Insight initiative was recognized with the 2008 OMMA Award for Web Site Excellence. OMMA (Online Media, Marketing and Advertising) added a new award category this year to recognize web developers whose outstanding content, visual design and user interface create recurring value for users. Molecular caught the judging panel's attention by creating a fully interactive student careers web site that leverages the technologies and media that college students are comfortable using in their everyday lives. With compelling videos, photos and personal journals, EY Insight gives students an authentic glimpse into what a career with a leading professional services firm would offer.

"These three clients and projects are quite different, but shared a common problem of how to entice the audience to spend more time with the brand in a way that delivers real value," said Howard Kogan, president of Molecular. "The programs truly showcase Molecular's unique strength in delivering breakthrough creative work that is grounded in sound research, and results in outstanding web experiences. We are delighted to be recognized for excellence in an industry where innovation is a way of life."

About Molecular

Molecular is a top interactive agency that partners with results-driven companies to create highly effective, cutting-edge digital design solutions grounded in research and tied to business results. Since 1994, Molecular has directed successful Web initiatives for the nation's leading brands, including adidas, Fidelity Investments, HumanaOne, Reebok and Talbots. Headquartered in Boston, Molecular also has offices in New York and San Francisco. For more information, please visit www.molecular.com.