Janson Beckett Cosmeceuticals, Anti-Aging Skin Care Leader, Ships 1,000,000th Unit!

Business Wire, Sept 23, 2008

4-Year-Old Brand Marks Major Milestone With Release of New Exfoliant - DermaPlex EP

CHERRY HILL, N.J. -- Janson Beckett Cosmeceuticals, a leading developer of intensive peptide-based skin care treatments, marked its fourth anniversary of operation recently with the shipment of its 1,000,000th unit. Janson Beckett is best known for its top-selling topical BOTOX([R])alternative - AlphaDerma CE.

To mark the milestone, the company announced the availability of DermaPlex EP - a gentle exfoliant that incorporates the popular peptide Matrixyl (Palmitoyl Pentapeptide). DermaPlex EP is marketed in a 2-ounce size and has an MSRP of $39.95.

Typically used once per week, DermaPlex EP is applied to facial skin and allowed to partially absorb for approximately 60 seconds. DermaPlex EP is then removed by massaging it briskly in an upward circular motion - allowing its micro scrubbers to remove dead cells and promote skin renewal. DermaPlex EP is expected to be a popular addition to Janson Beckett's core regimen of peptide-based products that help repair problems associated with aging and damaged skin, such as fine lines, loss of firmness, and loss of radiance.

Janson Beckett Cosmeceuticals debuted in 2004 and was one of the first companies to properly place peptides - amino acid chains that function as "cell communicators" - at the center of its product development strategy. The company's comprehensive 15-product portfolio - with price points ranging from $20 to $130 per unit - is sold domestically through prestige retailer Dillard's, Inc. (NYSE: DDS), spas, laser centers, and savvy Internet/catalog retailers such as Skinstore.com, Spalook.com, and Dermstore.com. Internationally, Janson Beckett products are distributed in approximately 20 countries, including Taiwan/Hong Kong, Turkey, Switzerland, Egypt, China, and the United Kingdom.

ABOUT JANSON BECKETT COSMECEUTICALS

Founded in 2004, Janson Beckett Cosmeceuticals develops and manufactures a range of advanced, peptide skin care treatments for repairing and rejuvenating aging skin. Information on the company and its products can be found at www.janson-beckett.com.

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