IAB Announces 55 MIXX Awards Winners across 18 Categories

Business Wire, Sept 24, 2008

Best in Show Awarded to TEQUILA| and Nissan for "Rogue Launch"-- Adobe, BMW among Marketers Receiving Multiple Honors

NEW YORK -- The Interactive Advertising Bureau (IAB) closed this year's highly successful MIXX Conference and Expo with the presentation tonight of the fourth annual MIXX Awards. The MIXX Awards are the only honor devoted exclusively to interactive advertising, and the only juried competition that recognizes excellence in both creativity and effectiveness. For the first time, the digital advertising campaigns were evaluated by senior executives from agencies, publishers and marketing organizations deliberating together, sharing their distinct perspectives on what makes advertising creative successful. Tonight's multimedia gala was emceed by Rob Norman, GroupM Interaction Worldwide CEO.

"The sheer volume of submissions coupled with the extraordinary level of creativity that cut across such a wide swath of platforms and technologies speaks to the vitality of the interactive advertising industry," said Randall Rothenberg, President and CEO of the IAB. "Interactive advertising is breaking new ground in engaging consumers in ways that we had not even dreamed of, and the pace of change will only continue to accelerate."

This year, submissions jumped by nearly 40 percent, and were sent in from hundreds of leading agencies, representing traditional advertising agencies and native digital shops which entered work across virtually every major vertical industry.

The gala's ultimate honor, Best in Show, went to TEQUILA\ and Nissan for its "Rogue Launch." TEQUILA\ and Nissan took home additional honors for digital video, digital integration and VOD and interactive television, winning golds in all three categories. "The Rogue Launch" was based on consumer insights geared to Generation X males who wanted to still feel "in the game" and tap into a sense of playfulness. The campaign was credited as the most successful new car launch in Nissan's history.

Goodby Silverstein & Partners, last year's Best in Show agency winner, won two golds this year in Product Launch and Business-to-Business for its campaign "Adobe Layer Tennis" for the launch of Adobe's Creative Suite 3. And in a testament to the breadth and variety of brands' interactive campaigns, some marketers were honored in multiple categories for work with different agencies. BMW, for example, was honored for its work with three different agencies--Dotglu, JOGO Media and GSD&M Idea City across the categories of Direct Response and Lead Generation, In-Game Advertising and Social Marketing, respectively.

The MIXX Awards are the only juried advertising competition that evaluates all critical components of the interactive marketing mix, including strategy, creative, execution and results. To view the complete gallery of the MIXX Winners please visit: www.mixx-awards.com/gallery

The Complete List of 2008 MIXX Award Winners:

[TABLE OMITTED]

MIXX 2008 Judges:

Marketers:

* Cheryl Guerin - VP, Global Digital Marketing, MasterCard Worldwide

* Jenny Howell - Manager of Interactive Marketing, American Honda Motor Co., Inc.

* Carole Irgang - SVP, Integrated Marketing Communications, Kraft Foods

* Carol Kruse - VP, Global Interactive Marketing, The Coca-Cola Company

* Tim Murphy - Senior Director Digital Marketing, Anheuser-Busch

* David Roman - VP, WW Marketing Communications, Personal Systems Group, Hewlett-Packard Company

* Debbie Jo Severin - VP, Marketing, Covad Communications Group, Inc.

Agencies:

* Marty Cooke - Chief Creative Officer, SS K

* Jean-Philippe Maheu - Chief Digital Officer, Ogilvy North America

* Hans Neubert - Executive Creative Director, Avenue A | Razorfish

* Michael Prieve - Chief Creative Officer, Doremus New York

* Alan Schulman - SVP, Executive Creative Director, Executive Director of User Experience, imc2

* Baba Shetty - EVP Chief Media Officer, Hill Holliday

* Joanne Zaiac - President, Digitas, New York

Publishers:

* Heidi Browning - SVP, Client Solutions, FOX Interactive Media

* Mark D'Arcy - Chief Creative Officer, Time Warner Global Media Group

* Jane Grenier - VP, CondeNet

* Wonya Lucas - EVP & Chief Marketing Officer, Discovery Communications

* Suzie Reider - Director of Advertising, YouTube

* David Sturman - Chief Technology Officer for Massive (a Microsoft company)

* Lauren Wiener - SVP, Meredith Interactive Media

MIXX Awards Sponsors:

Adweek Media


Brightcove.com


Broadband Enterprises


Comcast Spotlight


Forbes.com


International Data Group (IDG)


Microsoft Advertising


Terra Networks


Traffiq


ValueClick Media


Yahoo!

About the IAB:

The Interactive Advertising Bureau (IAB) is comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive's share of total marketing spend, and of its members' share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.