Kim Kardashian's Playboy Necklace for Sale on www.ShopStyleFolio.com

Business Wire, Sept 24, 2008

PHOENIX -- The elegant vintage necklace that Dancing with the Stars and E! reality show personality Kim Kardashian wore in three pages of her December 2007 Playboy photo layout will be exclusively available for purchase on ShopStyleFolio.com Monday, October 6, 2008.

Yvette Craddock, ShopStyleFolio.com Founder and Style Director, states, "According to its designer Sherri Jennings, this necklace is the only one of its kind. It will be part of the www.ShopStyleFolio.com 'Pop & Print' collection." This necklace will be available for sale on Monday, October 6, 2008 at 8:00am CDT for only $3,500 which includes free shipping.

According Ms. Craddock, "This necklace's distinct beauty captured my eye. Only after my purchase of it did I hear the rumor about Kim Kardashian wearing it in her Playboy pictorial. I have confirmed that the rumor is, indeed, fact. The necklace is made of vintage filigree pieces in brass then finished in an antique gold. All of the stones are vintage European. It is definitely a piece that a sexy, confident woman will wear well."

Faith Popcorn's latest '08 consumer trend report reveals that 48% of people feel that it is harder to have a unique style/identity today. The desire for individuality is why Ms. Craddock only offers one of each piece on www.ShopStyleFolio.com; all competitively priced and of outstanding quality.

ShopStyleFolio.com[TM] is devoted to women's bold, luxurious, modern and unique jewelry. It is the only known web site that provides shoppers with an online facial shape guide to assist them in selecting necklaces and earrings that most flatter their features and a wearable weight code to inform shoppers how much an item will weigh on their body. Visitors also have access to a summary of seasonal trends, a stone glossary, a how-to stone care guide and other informative fashion and accessory tips through newsletters, podcasts and site updates. The Folioista[TM] program reserves new pieces and special offers exclusively for its members. Programs such as "Honey I Need", "Bridal Bliss Bouquet" and "Purge to Splurge" are also exclusive to the site.

ShopStyleFolio.com[TM] is committed to providing exceptionally creative, high-quality jewelry with equal emphasis on site security, client privacy and customer service. Additional information including print-ready photographs and media materials are at www.shopstylefolio.com or via request to define@shopstylefolio.com or 1.866.99.FOLIO (36546).