ASN Secures NHL Broadcast Rights for Asia

Business Wire, Sept 25, 2008

HONG KONG & NEW YORK -- The National Hockey League (NHL) and All Sports Network (ASN) of Hong Kong today announced the signing of a multi-year deal giving ASN rights to broadcast the NHL via all forms of television including HDTV and IPTV throughout much of Asia, including the Indian sub-continent. The content will be a key part of the offering on ASN, a new channel Yes TV has launched across Asia.

NHL programming, which will broadcast on ASN at the start of the NHL's 2008-09 season, will include more than 130 NHL regular-season games, the NHL All-Star game, NHL Stanley Cup Playoffs and Stanley Cup Final, as well as NHL highlight programs.

"Hockey is such a dynamic sport with relatively simple rules and the National Hockey League has great potential for development in Asia," said Thomas Kressner, Yes TV CEO. "We are thrilled to be able to bring another big American sport to Asian sports fans."

"We are very pleased with the growing number of partners broadcasting ASN, especially in China with our distribution and equity partner XFMedia," added Mr. Kressner. "Ice hockey is quite popular in the northern parts of China and its popularity is growing. The NHL represents the pinnacle of professional ice hockey and we are proud to be bringing the best of this exciting sport to the fans in China through the strong, nationwide platform of XFMedia."

"We have been very impressed by ASN's aggressive rollout plans and their commitment to a growing roster of sports programming," said Ken Yaffe, NHL Senior Vice President, International. "Partnering with ASN represents a significant step in expanding our broadcast footprint internationally, and we are excited to begin offering our fans in Asia a comprehensive, season-long game schedule."

Korean distribution of NHL games through ASN will begin during the second year of the deal. This deal does not extend to Japan, Australia and New Zealand.

About Yes Television (Hong Kong) Ltd

Yes Television (Hong Kong) Limited is a pan-Asia media company focusing on sports content. It launched the dedicated football network - GOALTV[TM] in 2004. GOAL TV 1 & GOAL TV 2 are two 24-hour channels featuring comprehensive coverage of top clubs Manchester United, Chelsea, Liverpool, Barcelona and Bayern Munich, and live games from major European leagues. Yes TV also holds the exclusive broadcasting rights for the NFL via TV, mobile and broadband simulcast across multiple Asian territories. Yes TV is launching a second sports network, ALL SPORTS NETWORK (ASN), focusing on North American professional and top collegiate sports, in the Fall of 2008.

About the NHL

The National Hockey League, founded in 1917, is the second-oldest of the four major professional team sports leagues in North America. Today, the NHL consists of 30 Member Clubs, each reflecting the League's international makeup, with players from more than 20 countries represented on team rosters. According to a Simmons Market Research study, NHL fans are younger, more educated, more affluent, and access content through digital means more than any other sport. The NHL entertains more than 100 million fans each season in-arena and through its partners in national television (VERSUS, NBC, TSN, CBC, RDS, RIS, NASN, and NHL Network) and radio (Westwood One and XM Radio). Through the NHL Foundation, the League's charitable arm, the NHL raises money and awareness for Hockey Fights Cancer, Hockey's All-Star Kids and NHL Diversity, and supports the charitable efforts of all NHL players. For more information on the NHL, log on to NHL.com.

NHL, the NHL Shield and word mark and image of the Stanley Cup are trademarks of the National Hockey League. All Rights Reserved.