ExactTarget's eMarketing Excellence Awards Celebrates Best-in-Class Email Marketing

Business Wire, Sept 26, 2008

ExactTarget Announces the Winners of the 2008 eMarketing Excellence Awards at Conseco Fieldhouse During its Connections '08 User Conference

INDIANAPOLIS -- First bullet under the "Drab to Fab Award" - Best Performance-based Design heading of release dated Sept. 25, 2008 should read: Winner: Rewards Network (sted Winner: Rewards Network - designed by Aspen Marketing Services).

The corrected release reads:

EXACTTARGET'S EMARKETING EXCELLENCE AWARDS CELEBRATES BEST-IN-CLASS EMAIL MARKETING

ExactTarget Announces the Winners of the 2008 eMarketing Excellence Awards at Conseco Fieldhouse During its Connections '08 User Conference

ExactTarget Connections '08 Conference - ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, announced the winners of the 2008 eMarketing Excellence Awards in a special program at Conseco Fieldhouse. Nine awards were presented and among the winners were: Rewards Network, Microsoft Office Live, The Scotts Miracle-Gro Company and CareerBuilder.com.

"We are extremely pleased to showcase the accomplishments of our clients and partners and this annual awards program is a terrific way to celebrate their success," said Scott Dorsey, chief executive officer for ExactTarget. "This night really was a celebration for all marketers and to serve as inspiration to think strategically about how to reach your audience in the most compelling fashion."

ExactTarget clients competed in various categories, including: Most Compelling Integration with ExactTarget, Most Improved Deliverability, Outstanding Email Program of the Year and Outstanding Agency Partner Program of the Year. Winners were chosen by a panel of ExactTarget experts who looked for application of email marketing best practices and achievement of tangible and measurable results.

2008 Connections eMarketing Excellence Award Winners and Runners-up:

"Best in Show" - Outstanding Email Program of the Year

* Winner: CareerBuilder.com

* Runner up: Cable Shopping Network

Outstanding Agency Program of the Year

* Winner: Digital Evolution Group

"Inbox Champion Award" - Most Improved Deliverability

* Winner: McClatchy Interactive

* Runner up: Restaurant.com

"Drab to Fab Award" - Best Performance-based Design

* Winner: Rewards Network

* Runner up: Online Trading Academy (Agency: Rhythm Interactive)

"Integration Equation Award" - Most Compelling Integration with ExactTarget

* Winner: Microsoft Office Live

* Runner up: Powell's Books

"My Subscribers Rule!" - Best Subscribers Rule! Campaign:

* Winner: The Scotts Miracle-Gro Company

* Runner up: Tampa Bay Performing Arts

"Best Test Award" - Most Significant Analytical Achievement via Testing

* Winner: W.L. Gore & Associates, Inc.

* Runner up: Expedia.com

"Global Genius Award" - Best International Campaign

* Winner: FileMaker (Agency: SpinSix Strategic Marketing Design)

* Runner up: Roche Diagnostics

"All Grown Up Award" - Best Subscriber List Growth Strategy & Results

* Winner: MECLabs Group

* Runner up: National Federation of Independent Businesses

For more information on the 2008 Connections eMarketing Excellence Awards, please visit the Connections Awards Page.

About ExactTarget:

ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company's suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for Microsoft Dynamics CRM. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget's software powers permission-based email communications for thousands of organizations including CareerBuilder.com, Expedia.com, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John's and Wellpoint, Inc. For more information, please visit www.exacttarget.com or call 1-866-EMAILET.