Delta™ Children's Products Partners with Designer Jessica McClintock to Launch Two New Collections of Bedroom Furniture and Accessories at the ABC Kids Expo in Las Vegas, September 7-11, 2008

Business Wire, Sept 3, 2008

NEW YORK -- Delta Children's Products announces today it has teamed up with renowned fashion and furniture designer Jessica McClintock to introduce two brand new collections of infant furniture. These highly anticipated collections will be on display for the first time on Sunday, September 7, 2008 at the ABC Kids Expo.

Through a multi-year licensing agreement with Jessica McClintock, Delta introduces two new lines of elegant furniture and room accessories, the Timeless Collection and Cradle Me Collection.

Encompassing Jessica's romantic and traditional approach to design with dashes of delightful contemporary details, the new collections will provide timeless appeal for generations to come. The collections will feature cribs, room accessories, storage solutions, assorted rattan products, as well as wood tables and chairs, toy boxes, mirrors, gliders and more.

"We are excited to join forces with Jessica McClintock," says Keith Bluestein, executive director of wood products. "We admire Jessica's beautiful and graceful design aesthetic, and we are thrilled to be able to do something like nothing we have ever done before."

According to Kerry S. Glasser, the licensing agent responsible for brokering the license and owner of New York-based Concept Marketing Group, "This is an ideal brand extension for Jessica and her already established and successful home collection. Her brand awareness values score in the top percentile of cross-generational women who are the consumers of these products."

"From the beginning of our association, I have been impressed with Delta's track record of being on the forefront of innovative furniture design, and we are delighted about this venture," says Jessica McClintock. "With my passion for design and fashion and Delta's understanding of furniture, these enchanting collections will be enjoyed by parents and children alike for many years to come."

Delta, the recognized industry leader in versatile and imaginatively designed juvenile and toddler furniture, is set to release the Jessica McClintock collection starting December 2008. See the Jessica McClintock Timeless Collection and Cradle Me Collection at the Simmons Kids[R] Furniture Booth # 3294 at the ABC Kids Expo. Simmons Kids[R] Furniture is a division of Delta Children's Products.

For 35 years, families have grown with Delta[TM] Children's Products cribs, children's furniture and accessories. With a focus on innovation, optimum convenience, versatility, quality and value, Delta Children's Products has always been committed to meeting the demands and high safety standards of both retailers and consumers. Today, Delta Children's Products offers diverse products for infants, toddlers and the young at heart that feature a modern touch with the help of licensees such as (c)Disney Princess, (c)Disney Fairies, "Pirates of the Caribbean", "Cars", Winnie the Pooh, "The Little Mermaid", "Finding Nemo", Dora the Explorer[TM], Go Diego Go[TM], Backyardigans[TM], Spongebob Squarepants[TM], Barbie[R], NASCAR[R], Jeep[R], (c)Hasbro Games, Tonka[R], My Little Pony[TM], Snoopy[TM] and Precious Moments[R]. For more information about Delta Children's Products, please visit www.deltachildrensproducts.com.