Adobe AIR Application Installations Surpass 25 Million

Business Wire, Sept 8, 2008

Atlantic Records and DIRECTV among Latest Companies to Adopt Adobe AIR

SAN JOSE, Calif. -- Adobe Systems Incorporated (Nasdaq:ADBE) today reported that there have been more than 25 million installations of applications deployed on Adobe[R] AIR[TM] in the first six months since its release. Numerous Fortune 500 companies, in addition to start-ups across a variety of industries, have deployed hundreds of AIR applications to engage with customers, partners, and employees in new and compelling ways.

Highlighted among the current collection of companies deploying applications on Adobe AIR are top global brands, including AOL, eBay, The Nasdaq Stock Market, Inc. and The New York Times Company. eBay, the popular online marketplace, released eBay Desktop on AIR which has been downloaded more than 1 million times in the six months since its release. Joining the existing list of companies delivering applications on Adobe AIR are Atlantic Records and DIRECTV (see separate press release), using Adobe AIR to satisfy the increasing need to interact more closely with customers through unique, branded experiences.

Atlantic Records' Fanbase is a desktop application built on Adobe AIR where music fans can receive the latest content from their favorite musicians in one single download. The application features an audio player, chat room and a continuous feed of all the official and unofficial news, photos and videos from some of the most popular Atlantic Records artists. DIRECTV provides the NFL SUNDAY TICKET SUPERCAST[TM] service on AIR for customers to view NFL games, DIRECTV's Red Zone Channel, up-to-the-minute scores, statistics, and on-demand highlights.

"In just the first six months since release, we're already witnessing the creation of a brand new ecosystem, established by a rapidly growing base of Web developers who are discovering new ways to quickly build compelling applications using Adobe AIR," said Michele Turner, vice president, product management and product marketing for the Platform business unit at Adobe. "It's great to see the strong adoption of AIR applications across social networks, media distributors and within enterprises. From start-ups to established brands, companies are using Adobe AIR to build more engaging, lasting relationships with their customers."

For information and to download applications deployed on Adobe AIR, visit www.adobe.com/go/marketplace.> About Adobe Systems Incorporated

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