U.S. Photo Industry 2009: Review and Forecast Report Says Custom Photo Services Are off to a Good Start, but Big Opportunities Are Still Untapped

Business Wire, Feb 27, 2009

JACKSON, Mich. -- PMA – The Worldwide Community of Imaging Associations announces the availability of the U.S. Photo Industry 2009: Review and Forecast Report. This report is a useful tool to give retailers and photo labs an idea of what is going on in the industry and what is expected in the near future. The report is designed to aid firms in business planning. It consists of a brief overview of the major photo categories such as digital cameras, digital printing, photo books, other custom items, as well as, home digital printing consumables in addition to some forecasts.

The report sections are:

• Digital cameras and spending
• Photo services and components
• Digital service market outlook
• Value proposition of custom products revisited
• Corporate performance
• Economic briefing
• Industry milestones

Available from the marketing research area of the PMA website (www.pmai.org), the basic report is free to members. Non-members of PMA may buy the report for $99. Media members can contact PMA for a copy of the report. A premium version of this report, containing more charts regarding DSLR sales, adoption of digital cameras, memory cards, digital frames, home photo printers, and online prices for prints and custom products and more, will be available in March. The PMA member premium edition will be $149, and the PMA non-member premium edition will be $249.

About PMA – The Worldwide Community of Imaging Associations

As a professional trade association, PMA® helps the worldwide photo imaging community achieve business success and adapt to new technologies. Its commitment to its members in 100-plus countries is part of an 85-year legacy that connects business owners to a network of knowledge and support. PMA furthers this purpose through the development of educational programs and business services, marketing research, publications, and trade shows. As a nonprofit organization, any success enjoyed by PMA in its endeavors directly benefits the industry, allowing PMA to provide continual services and activities for members.